• Strategic oversight of online/digital presence to align with corporate strategy across multiple websites, eCommerce, campaign/product microsites, email marketing, and social media including promotional activity, content strategy and creation, creative direction, user experience design, and coordination of cross-functional teams. • Develop integrated product marketing campaigns through online, print collateral, packaging, in-store merchandising, video, and social media while working with internal teams to meet sales objectives. • Craft corporate communications, both written and visual, to help land incremental revenue and shape customer, consumer, and internal perceptions. • Brand development and management across all digital and print media including corporate ID, brand guidelines, packaging, POP, product and trade show displays, advertising, corporate websites, microsites, and social media.• Launched and manage the Ektron CMS across all website properties and have positioned it as the go-to company-wide resource for product marketing information. Serve as the internal SME to educate and train staff – with a wide range of technical acumen – on its capabilities and usage. • Advocate end-user experience across all technical applications, both internal- and external-facing. Adept at uncovering actual needs and expectations and then successfully delivering through discovery processes, knowledge of best practices, user experience design, and thorough QA testing. • Lead and participate in cross-functional teams to ensure the goals of Marketing are met within online and technical projects. • Project management including budget planning and management, vendor selection, contract negotiations, securing senior level sponsorship, managing multiple vendor relationships, and deadline and change management.

• Supervised corporate services department operations including time management, staff development and budgets.• Developed and championed branding for corporate divisions, products, and associations and supervised its execution across all media.• Established corporate web presence through developing and managing multiple websites including the primary marketing tool for a national television series, Understanding Cancer. • Established email marketing for all companies and brands by developing HTML email templates, organizing distribution lists, refining/customizing messaging for effectiveness, and working with IT to ensure compliance with anti-SPAM standards.• Supported company’s marketing efforts by providing professionally produced scientific posters, trial-specific monthly newsletters, patient education materials, and trade show/product displays.• Managed relationships with various vendors and successfully negotiated production timelines and costs. • Implemented and championed Basecamp, a web-based project management and collaboration application throughout the organization.• Integral role in the establishment and deployment of Goldmine CRM.

• Established a corporate identity for AALAS as well as unique, but complementary identities for the AALAS Foundation and the AALAS Learning Library.• Ensured brand recognition by incorporating the corporate identity into all newly created and redesigned marketing materials including brochures, trade show materials, advertisements, public outreach materials, and educational posters.• Rebranded international journals, Comparative Medicine and JAALAS, as well as bimonthly association publications.• Redesigned AALAS corporate website as well as the AALAS Learning Library website for a cleaner, polished look and layout to generate interest and improve usability. • Designed 200+ page meeting programs, logos, and websites for AALAS National Meetings.• Created several logos for various international programs and AALAS departments.• Researched and recommended competitive rates and policies to implement in the publication and conference rate cards.• Supervised production assistant.

• Developed and designed corporate branding projects for CancerConsultants.com including trade show posters, flyers, and brochures.• Designed identity systems including logos, stationery, and brochures for oncology practices throughout the country.• Acted as a liaison between clients and developers from conception of a website to the completion and following with maintenance.• Coordinated and adhered to timelines for the development of multiple projects.• Created and edited content pages for 25+ websites using CMS, HTML, JS, and CSS.• Designed custom websites/homepages for oncology practice clients.• Created all graphical customizations for templated websites including photographs, mastheads, and color schemes.• Photo retouching and enhancements.