Amy Drusano Email & Phone Number

Baltimore, Maryland Area

Hunt Valley, Maryland

Highlights: corporate branding, product branding, leadership communication, integrated marketing communications, employee communication and measurement, crisis communication• Led implementation of corporate re-branding post-merger, unifying the leadership, workforce and product portfolios and establishing the Cristal brand in local and global markets; received Cristal Outstanding Achievement Award• Developed product branding strategy and framework to position the complete product portfolio in alignment with business objectives and company strategy; received Cristal Outstanding Acheivement Award• Advised senior managers and executives on complex employee relations, industry, community and product issues and recommend communication strategies and tactics• Launched an employee engagement program, including a measurement audit which benchmarked overall employee satisfaction with communications at 71.5% and explored preferences for messages, messengers and channels. Served as the basis for implementing new communication strategies and tools.• Developed integrated marketing communication programs to position products in new and existing markets, including advertising, trade shows and exhibitions, email and enewsletter campaigns, customer events, public relations, websites, social media and speaking engagements• Led revision of crisis management procedures and served as the communications lead on the crisis management team• Developed Public Advocacy program for consistent stakeholder management across all manufacturing sites.• Managed media relations globally and advise on local media issues at our global locations

Highlights: Managed all aspects of global marketing communication, including strategy development, planning, tactical implementation and measurement• Managed participation in approximately 15 trade shows per annum globally• Developed and implemented advertising and PR strategy utilizing trade publications, sponsorship opportunities and web promotions• Developed all product collateral and presentations• Managed and developed formal, issue-oriented communications to customers• Developed internal communication programs to facilitate collaboration and alignment between Marketing, Sales and Technical Service functions.• Awarded Lyondell Operational Excellence Award in 2006 as part of new product launch team

Hunt Valley, Maryland

Highlights: After significant downsizing, managed all of corporate communications independently, without staffing• Managed all aspects of marketing communication projects• Managed media relations with local press and global industrial trade publications. Advised executives in media interviews.• Worked with site management teams to develop and implement performance-based global Communications Excellence Model with continued benchmarking, evaluation and measurement.• Provided a communications-rich environment to support employee productivity through publications, intranet communication, employee events, town halls and presentations.• Managed corporate giving and volunteerism programs, corporate identity and other related programs in support of reputation management• Provided consultation to business units to support internal and external communication programs and efforts• Developed change management strategies as required by the business. Advised executive team in employee communications strategy.

Highlight: Was asked to lead the company’s first foray into e-commerce• Led six-person, cross-functional management team to research and identify opportunities for e-commerce. Efforts included development and implementation of online railcar tracking service and development of communications/change management plans as part of project management responsibilities.• Advised executive leadership in the formation of the company’s e-commerce strategy.

• Developed and implemented communication and mobilization strategies as part of the organization’s global implementation of SAP software.• Managed and coordinated all aspects of special events, site implementation launches, employee meetings and site readiness activities in support of the Business Improvement Project’s objectives.• Advised Executive Steering Committee members, project sponsors, module teams and site committees in change management strategies

• Developed and implemented corporate identity program in accordance with company demerger and name change.• Edited and produced annual employee magazine, annual customer magazine and quarterly customer newsletter in support of business plan and strategic goals.• Planned and implemented all aspects of employee recognition programs, including collateral and special events.• Planned and implemented communications campaigns for new product introductions including advertising development and placement, trade show development and support, direct mail and other collateral and special customer events. Received President's Award for customer campaign for proper railcar unloading procedures.

• Editor of corporate publications including quarterly newsletter, annual report, and promotional and marketing materials.• Principal media liaison. Issued press releases and secured media placement and coverage. Conducted on-air TV and radio interviews as spokesperson.• Coordinated production and utilization of multi-media/visual communications projects.• Planned, implemented, and supervised special events and projects including Annual Thanksgiving Dinner and Shoes for School programs. Supervised more than 350 volunteers annually.• Executed public relations and promotional campaigns. Represented the agency to the public via speaking engagements, tours, trade shows, etc.• Provided communications support/consultation to internal business units.

Master Of Arts (M.A.), Communications

Bachelor Of Arts (B.A.), Mass Communications, Public Relations, Spanish, Cum Laude

Activities and Societies: PRSSA