Vice President Business Intelligence
CurrentLead a team of 17 senior data and research specialists who are responsible for developing analytic strategies and audience insights across television, digital and social platforms. Our team is working to connect audience insights to mission impact and station sustainability. Devised a strategic vision to become more efficient in data collection, management, and dissemination while also becoming more strategic in our analyses and reporting. Secured philanthropic funding to support the development of a data platform, design and deploy a data literacy training curriculum for member stations, and define measure of mission impact. Held a leadership role in evaluating the data work across the organization, and creating a data strategy framework that can be used to advance PBS in this new age of data-driven everything. Lead the corporate metrics process for PBS including devising metrics, setting targets, and reporting results to PBS senior management and the PBS Board of Directors. Define and execute a strategic research vision and roadmap aimed at surfacing insights needed to position PBS for the future.Previously Sr. Director Consumer Insights and Director Digital Analytics.
