Amy Duda Email & Phone Number

Atlanta, Ga, Us

Bedford, Texas, Us

(Acquired Sylvan Learning)

Bedford, Texas, Us

•Manage Franchise Information: Oversee the management and accuracy of franchise information across multiple marketing websites, including Google Business Profile, Apple Maps, Yelp, and others, ensuring consistency and up-to-date listings.•Local Listing Oversight: Directed local listing agency activities, maintaining accurate and consistent business listings across directories and effectively addressing franchisee inquiries and support issues.•Performance Analysis and Guidance: Monitor local listings' performance, provide actionable insights, and guide franchisees and the support desk in addressing issues, ensuring optimal visibility and search ranking.•Develop Documentation and Tutorials: Creating and refining processes to enhance team efficiency and knowledge sharing.

Alpharetta, Ga, Us

•Developed and Executed Digital Marketing Strategies: Created and implemented comprehensive digital marketing strategies to generate and capture demand through paid and organic channels, including paid search, paid social media, retargeting, webinars and email marketing.•Cross-Functional Collaboration: Partnered with cross-functional teams to align digital marketing strategies with overall business goals and acted as a Subject Matter Expert (SME) by establishing best practices and repeatable processes for launching effective campaigns.•Innovation and Automation: Drove innovation by testing new marketing channels, proposing process improvements and implementing marketing automation to enhance performance and efficiency.•Agency and Vendor Management: Managed relationships with external agencies and vendors, ensuring campaigns met objectives and stayed within budget.•Performance Monitoring and Analysis: Monitored, analyzed, and reported on marketing program performance metrics, providing actionable insights and performance forecasts to drive continuous improvement.

Alpharetta, Ga, Us

Managed end-to-end email marketing campaigns, from design to deployment, including one-time, recurring, and dynamic content-driven campaigns. Ensured database integrity and maintained sender scores by overseeing database management within Pardot. Administered digital tools, including webinar platforms and HubSpot, aligning them with marketing goals. Collaborated with cross-functional teams to maintain cohesive messaging and brand consistency across all digital channels.

Atlanta, Georgia, Us

Led comprehensive lead generation campaigns, specializing in lead qualification and driving closed sales. Managed paid search initiatives to boost online visibility and engagement. Developed and refined microsites and landing pages for targeted direct marketing, resulting in increased conversions. Crafted tailored client communication strategies to enhance engagement and nurture relationships. Oversaw Pardot implementation and maintained automation workflows to effectively support marketing and sales efforts.

Palm Beach Gardens, Florida, Us

Supported all aspects of marketing activities, including social media, website updates, collateral development, and various other projects. Liaison between marketing team, division managers, area managers, 112 Southwest and Midwest regional stores. Updated internal and external company websites, creating and posting company promotions and announcements

Stuart, Florida, Us

Led and managed all aspects of the client's digital marketing campaigns, overseeing the paid search, paid social, social media, display advertising, remarketing, and SEO. I researched and analyzed industry marketing trends to develop and maximize clients' campaigns. I implemented optimization plans for campaign programs based on delivery and performance. I managed and set up tracking components for digital and website data collection. Additionally, I developed onboarding plans for new search campaigns, including creative, targeting, and budget strategy.

South Burlington, Vt, Us

Plattsburgh, Ny, Us

Plattsburgh, Ny, Us

Master Of Science, Internet Marketing

Associate Of Science, Liberal Arts

Bachelor Of Science, Graphic Design