Amy Durant Email & Phone Number

Dallas-Fort Worth Metroplex

Carrollton, Texas

Responsible for the planning, development and hands-on execution of marketing plans. Managed email marketing calendar. Proofread all printed materials and digital communications. Determined placement and content of ads on company website. Tracked and analyzed campaign effectiveness to determine ROI and prioritize resources. Analyzed and reported on the success of promotions and campaigns.

Carrollton, Texas

Created launch programs for new cosmetic, fragrance and personal care products. Responsible for the subsequent merchandising, communications and training for the life cycle of the product.

Carrollton, Texas

Established growth objectives year over year. Recommended annual merchandising flow, including: messaging, product education, and special promotions. Analyzed category sales and profit contribution to ensure profitable marketing mix. Conducted annual line reviews to recommend product discontinuance, line extensions, replacements, and packaging cost reductions. Led team of four Category Managers.

Carrollton, Texas

Coordinated the details of all monthly promotions including sales, ordering incentives, and special offers. Project managed the development of all printed training and collateral materials with input from a team of sales, creative, legal and training departments. Calculated print forecasts based on marketing plan, historical data and trends. Handled all items included in the BeautiCase, which is the initial package of products and literature that every new Consultant received when they joined the company.

Carrollton, Texas

Assisted with pricing, tracking and forecasting of sales. Acted as a liaison between multiple outside vendors and in-house departments. Maintained an archive library of all products, collateral materials and sales aids.

Carrollton, Texas

Placed inventory orders for Consultants in a call center environment, Performed outbound phone sales and won several sales contests. Awarded 'Employee of the Month' in June 1996. Earned promotion to Marketing Department after eight months.