Amy Duryea Email & Phone Number

Portland, Oregon, United States

Portland, Oregon, United States

Portland, Oregon Area

Focus on creating a unified corporate communication strategy to include media relations, analyst relations, and customer marketing to support and augment sales and marketing efforts. Evangelize Lytics's leading vision in the CDP market. • Created, launched, and managed Media Relations program. Defined and executed strategy to develop relationships with key media and industry influencers to create and build brand awareness and highlight differentiators in a crowded market. Hired and managed PR firm to manage daily activities. • Developed and launched corporate messaging and thought leadership platforms for CEO and CTO to gain positive coverage and amplify marketing and sales efforts. Established relationships with industry reporters and publications which led to earned media in TechTarget, MediaPost, AdExchanger, MarTech Today, AdAge, and other top marketing and business publications. Multiple series published in CMS Wire as well as ClickZ and marketing focused publications.• Increased share of voice (SOV) by 200%, from 9% to 26%, in 3 thought leadership categories.• Introduced Lytics and established relationships with CDP focused analysts at Gartner, Forrester, and CDP Institute. Analyst relationships led to improved marketing messaging, product enhancements, and inclusion of quotes in multiple published analyst reports. • Created a customer reference program to provide positive content/testimonials for sales, press, and analysts. Number of key accounts available for reference increased by 352%. References attributed to over $1.5 million in deals closed. • Increased G2 Crowd reviews by over 40% and raised score from 3.4 to 3.9 through personal outreach and relationship building.• Launched Customer Advisory Board which included representatives from Nestle, Enterprise, Yamaha, Ancestry.com and other recognizable brands.

Portland, Oregon Area

I focused on creating a unified corporate communication strategy and evangelizing GoodData's strategic vision. Responsible for managing public and analyst relations, and building GoodData's customer advocacy program. • Managed Forrester Waves and Gartner Magic Quadrants to boost industry exposure, achieving a #1 ranking in the Enterprise BI Majority Cloud Deployment category• Additionally received a “Strong Performer” rating in Forrester’s first-ever Insights PaaS Wave• Launched and managed an international Customer Advisory Board (CAB) program; currently on 7th successful iteration• Improved quarterly press coverage by 150%, resulting in over 25 quality stories per quarter • Rolled out 4 new thought leadership platforms to spark positive media exposure; efforts led to a 200% increase in earned media within a single quarter in Inc, InformationWeek, TechTarget, and other top publications• Increased blog content 300% in 6 months with integrated cross department strategy to drive an increase in MQLs. Second most visited section of the website • Led PR/Comms for numerous product launches, including a rebranding effort that generated 12 analyst briefings and 7 news articles• Created customer advocacy/reference program from scratch. Second iteration, built a customer advocacy platform using Influitive to increase referrals and lifetime customer value• Rolled out a new Industry Influencer program in 4 verticals in January 2017 that led to increased engagement, followers, and exposure to GoodData’s messaging and content; this campaign (largely leveraging Twitter) has exceeded all targeted goals—generating dozens of influencer conversations, mentions, and retweets to date

Portland, Oregon Area

Portland, Oregon Area

* Strategized with marketing organization on quarterly/yearly marketing plans; prioritized and successfully engaged customers in marketing campaigns, events and speaking opportunities* Developed high-quality assets, stories and sales tools including success stories, videos and presentations to effectively support sales and marketing objectives* Engaged senior customer executives in mutually beneficial market activity and speaking opportunities* Managed customer experience and communications through content and campaign development* Created co-marketing campaigns, collateral and training for national and international agencies, application developer partners and technology partners* Interviewed customers to learn their stories and interests then successfully matched them to sales and marketing requests and assets to be created* Reviewed sales and marketing materials containing customer information to ensure approved information was used

Portland, Oregon Area

Clients included: Lightspeed Systems, Smart Drive, Lightspeed Technology and Opportunity International* Rebranded website, corporate literature and customer case studies* Interviewed 50+ customers and wrote specific success stories pertaining to particular marketing campaigns and corporate requirements* Corporate writer for educational IT solution* Initiated customer reference programs to aid sales in closing of deals* Managed all aspects of international trade show in the auto/fleet industry including planning and logistics

Portland, Oregon Area

* Developed and implemented multi dimensional marketing campaigns to promote various corporate events which included: online marketing, email, direct mail and event* Created, implemented and executed international educational Web 2.0 Jive Software conference* Exceeded response goals and attendance by over 100%

Portland, Oregon Area

* Created, implemented and executed cross-functional marketing plan for the contact identity services brand of TransUnion. Included direct mail, events, website, sales training and sales follow-up protocols and collateral* Developed messaging for newly targeted vertical markets along with lead lists for sales to pursue* Owner of marketing relationship with Business Objects and several trade organizations* Produced all marketing needs required by CIS sales such as creating customer reference program, presentations, trainings, solutions kits and partner brochures

Portland, Oregon Area

Clients included: Webtrends, Touch Clarity, Opportunity International and Kryptic* Created and implemented marketing campaigns for local software companies which included: direct mail and email campaigns, creation of website sections and project lead for trade shows* Worked with customers on product management responsibilities focused on user interface changes* Developed sales call lists based on targeted vertical markets the client was interested in pursuing* Created targeted trade show, conference and speaking opportunity lists for foreign software company

Portland, Oregon Area

* Designed and produced customer reference program to meet the increasing demand for press, analyst and prospect references * Worked with sales to identify key customers and lead interviews to learn about use of Portfolio product. Information used to increase features and functionality within product and for calls with press, analysts and prospects* Developed Extensis Exchange User Conference - 50+ customers meeting twice a year with Extensis senior management, product management and sales. Three-day seminar led to up-sell and cross-sell opportunities * Exceeded attendance goal by 25% with a 10% increase in revenues directly attributed to event* Established Customer Advisory Board consisting of Fortune 1000 companies to strategize product development with Senior Management and Product Management* Key speaker at industry trade events

Portland, Oregon Area

* Developed and oversaw execution of all global marketing strategies and activities for major vertical markets to capture incremental market share and target Named Accounts. * Worked with customers, analysts, press and industry influencers to determine the market and opportunity analysis of four specific target markets* Upgraded legacy Webtrends customers to latest solution through various marketing campaigns. Over $3 million in revenue realized through the past two marketing programs* Key member of product launch team focused on all outbound, customer focused requirements including emails, training, references, press and analyst calls* Initiated over 30 international user forums which reached over 2000 Webtrends customers in order to educate, up-sell and cross-sell Webtrends solutions* Designed and implemented customer reference program to meet the increasing demand for press, analyst and prospect references. Worked with sales and product management to identify key customers and lead interviews to learn about use of Webtrends and prepare for calls with press, analysts and prospects. Developed high quality customer assets, stories and sales tools including case studies, videos and presentations that effectively supported sales and marketing objectives* Developed Webtrends Customer Advisory Board consisting of senior directors of Fortune 1000 companies, which meets twice a year to strategize product development and improve web analytics penetration into marketing departments* Spoke at 20 yearly engagements including Direct Marketing Association (DMA) event, various web guilds and key customer meetingsEvents Specialist* Initiated and implemented Webtrends seminar series which is responsible for over $8 million in yearly revenue* Developed and executed over 20 key industry events yearly, including seminars, executive breakfasts, trade shows and customer site visits