Amy Walters Email & Phone Number

Boulder County, Colorado, United States

Boulder, Colorado

Longmont, Co

• Responsible for worldwide qualitative and quantitative custom research activities, including roadmaps, budget management, collaboration with procurement and legal teams• Expanded primary research function from sole researcher supporting all quantitative and qualitative projects company-wide to Seagate’s first Customer Insights team of 3 full-time researchers• Team management: talent attraction and hiring, reviews, ongoing professional development• Pushed the envelope for development of team output, including storytelling, data visualization, and creative communication avenues• Executed complex research projects – both in-sourced and via research suppliers• Created B2B and B2C Brand Health Index models, managed employee satisfaction research• Designed and launched new market insights knowledge portal

Cupertino, Ca

• Created Seagate’s first centralized primary research function. Defined roles and responsibilities, documented scope of services and procedures, evaluated/onboarded research tools. • More than half of research in-sourced, leveraging my existing expertise and tools. • Managed all aspects of vendor-supplied research initiatives. • Oversaw creation of global employee research panel. • Significant experience with corporate onboarding processes (collaboration with corporate legal, finance, procurement teams).

Sunnyvale, Ca

• Identified and analyzed quantitative data to enhance business unit decision making; synthesized secondary research findings (IDC, Gartner, TrendFocus, Parks Associates, etc.) to articulate key take-aways • Partnered with internal and external parties to deliver retail-focused primary research projects• Delivered industry forecasts and assumptions

San Jose, Ca

• Provided customized strategic consultative services for clients’ business needs from initial discussion of business problems to final recommendations regarding optimum sample, survey design, and appropriate analytical techniques to meet objectives• Introduced advanced analytical capabilities including predictive modeling, cluster analysis, choice-based conjoint, TURF analysis, Van Westendorp price sensitivity measurement• Developed proprietary research models and internal analytical tools to maximize efficiency of internal departments; Key contributor in the creation of Respondent Integrity processes: measures to include only high quality, fully-engaged survey respondents• Managed and maintained proprietary respondent panel, and all research conducted through that panel• 2007 Employee of the Year

Redwood City, Ca

• Managed all new projects by assigning to individual analysts• Analyzed qualitative and quantitative consumer data using Excel, SPSS, SAS, WinCross, QDA® Module for S-Plus, Sawtooth Software Choice-Based Conjoint (CBC), and SPSS Text Analysis for Surveys• Provided topline data reports as well as full graphical/written final reports• Investigated and evaluated new analytical and data entry software for technical services department

Campbell, Ca

• Managed workflow within analysis department by assigning projects to team of 3 full-time analysts, developed new procedures and documentation to improve efficiency of analytical process• Oversaw and assisted with data processing, including online survey development, data tabulation, interpretation, and full written reporting of results• Worked with various software programs (Access, Excel, SPSS, WinCross) to create customized analysis job files for each project• Effectively managed many concurrent projects and assisted fellow staff members in meeting team goals

Redwood City, Ca

• Managed all aspects of high-profile projects from the signing of the proposal through the issuance of final report, including selection and coordination of on- and off-site facilities, data collection, entry and analysis• Designed duo-trio screening tests designed to determine sensory acuity of potential panelists, Central Location Test (CLT) questionnaires, and other quantitative and qualitative data collection instruments• Utilized uni- and multivariate statistics to provide specific recommendations for product improvement for high-profile qualitative, quantitative, and mixed-methodology projects • Traveled nationally and internationally to serve as quantitative (QDA) panel leader, discuss various aspects of testing with clients, and participate in final presentations of results