Hands-on marketing operations leader with 10+ years experience. Passionate about data-driven strategies and selling through compelling story-telling messaging. Excels at problem solving and holding self and others accountable for team success.My multi-discipline career experiences within manufacturing, distribution, SaaS, education, and finance, along with my MBA, allow me to offer a well-rounded set of skills. CORE COMPETENCIES - Digital Marketing & Branding- Team Leadership & Coaching- Growth & Go-to-Market (GTM) Strategy- Planning, Budgeting, Forecasting, SWOT, CAC, CLV- Data Analysis & Data-Driven Decision Making- Lead Generation, Customer Acquisition & Nurture- Conversion Rate Optimization & UI/UX Design- System Integration, APIs, AI Tools & Automation- Cross-channel & Omnichannel Communication SYSTEMS KNOWLEDGE - eCommerce/CMS | X-Cart (Shopify-like), Drupal, Wordpress- Marketing Automation | Marketo, Eloqua, Mailchimp- Marketplace Facilitators | Amazon, Google, 3M- Google, Bing, Facebook, LinkedIn, Instagram | Ads, Social- Google Analytics, Tag Manager, & Looker Studio- Salesforce | DBA, Custom Objects, Dashboards, & Reports- Kount Fraud Monitoring | SaaS integration, rules and escalation.- Avalara Tax Compliance | SaaS integration, exemption management and return filing.- Canva, Adobe Dreamweaver | HTML, CSS- MS PowerBI, MS Excel | Charts, Formulas, PowerPivot, Power Query- Asana, Trello- Wisepops, Intercom, Lucky Orange, Google Optimize
Listed skills include Marketing, Email Marketing, Account Management, Crm, and 40 others.