Amy Erickson Email & Phone Number

- Collaborate with Showroom team to define business requirements and work to translate them in customized Salesforce lead management solutions for consumers, and builders for all brands- Developed system for measuring net turnover by showroom, responsible for verifying over $66M in consumer and builder sales for 2024 YTD across 5 US showrooms. - Developed training programs for showroom staff, builder sales team, and retail partners. - Manage project hours and relationship with external Salesforce agency partner- Implemented pre & post visit lead nurturing journey communications throughout the consumer purchase cycle using Salesforce Marketing Account Engagement (Pardot) tool- Implemented Tableau-based Salesforce Analytics Studio/ Revenue Intelligence (formerly called Einstein Analytics).

Irvine, California, United States

- Execute innovative and consumer-centric marketing campaigns that drive sales and brand awareness to database of 2M+ customers across 4 brands. - Lead and mentor team of CRM specialists in designing and implementing consumer journeys that leverage segmentation and personalization for effective email and in-app push notification campaigns. - As a result of this approach, we increased our average email open rate from 20-30% in 2019 to 55-65% in 2023 (exact numbers vary depending on brand and segment).- Develop and implement A/B testing strategy.- Use a data-driven approach to lead both internal cross-functional teams and external agency partners in developing timely and relevant communications that drive engagement. - Product owner for SAP-Hybris consumer database and CRM tool, responsible for executing CRM capabilities roadmap and implementing new CRM tools and technologies.- Generate leads and grow both consumer and trade opt-in lists, ensuring that the quality and standards of consumer data needed for successful CRM campaigns is met and the data capture is compliant with legal requirements such as CCPA, CAN-SPAM, and TCPA. - Document data processes and flows between operational databases, marketing databases, and CRM systems.- Lead Salesforce-based lead management strategy for US and Canadian showrooms, utilizing platform to drive sales and conversion.- Provide regular updates and trainings to showroom staff, builder sales team, and retail partners. - Collaborate with agency and internal developers to implement improvements and optimizations.

Irvine, Ca

- Lead A/B testing strategy for email communications- Lead consumer segmentation & personalization initiatives- Lead consumer reviews strategy for US, resulting in the highest number of reviews for any BSH country worldwide in 2020 (18,576 reviews), improving YOY growth by 70% and exceeding stretch goal and global target- Leveraged reviews in marketing materials and POP- Technical CRM lead for database cleanup project, which resulted in new/ corrected addresses and over 500,000 appended emails.

Irvine, Ca

BSH Home Appliances Corporation is the appliance division of Bosch Group, recognized by the Bosch, Thermador, and Gaggenau brands in North America. Email Campaign Management: - Manage both B2C & B2B email campaigns for Bosch, Thermador, and Gaggenau brands. This includes: email design & creation, quality control, email cross-platform testing, A/B testing, and database segmentation. - Ensure that all emails meet brand criteria and legal requirements. - Develop post-purchase email journeys with brand and product teams. - Optimize emails for KPI improvements (open rate, CTR, dwell time, etc…).- Analyse email campaign performance and make recommendations for brand teams. - Manage email marketing retainer with external agency. Consumer Reviews Generation: - Generated 5,000+ Bosch consumer reviews in 2016 – highest number out of all brands / countries for BSH worldwide.- Developed consumer review strategy with consumer experience, brand, and product marketing teams.CRM / Lead Generation: - Lead generation through product registrations, social sweepstakes, etc…- Optimize and improve data capture & data flow. - Represent the US and region North America at global conferences & summits. Projects:- Salesforce Showroom Tool (ongoing): Worked with consumer experience & showroom teams to first launch, then improve a Salesforce-based showroom tool that was developed to measure ROI on US and Canadian showrooms. - Photo Registration (ongoing): Worked with consumer experience team to launch a photo registration tool. - Piloted multivariate testing tool for headquarters.- Registration Recovery Product: Recovered over 60,000 product registration that had been previously rejected from database. Analysed rejected registration data, developed recovery strategy, and worked with headquarters to upload data. Managed one temporary employee who assisted with this project by correcting data.

San Marcos, Ca

- Built company websites for tessait.com and recyclingcs.com- Established a strong, local presence in cities throughout the country- Planned and executed SEO / digital marketing strategy- Established and managed social media presence.- Lead generation & collection using MailChimp- Researched competitors, potential partners, products, and pricing- Helped eBay department list products, which included taking product photos, writing product descriptions, and researching competitive pricing.- Provided support to other departments within the company as needed.- Official title: Director of Marketing

Irvine, Ca

Social Media & Marketing Coordinator (December 2013 - August 2014)- Managed online promotions. Tracked deals, set up coupon codes, made price changes, maintained secure cart settings, and made sure that web pricing was MAP / UPP compliant. - Worked with third-party affiliates to market deals and promotions. - Audited affiliate transactions.- Tracked pricing and promotions from vendors and communicated upcoming deals with marketing, sales, and merchandising teams.- Managed PPC keyword list in Google AdWords.- Managed and created content for Facebook, Twitter, Pinterest, Instagram, and Google Plus accounts.- Managed 45+ Google Local and Yelp locations.- Grew Facebook likes from 4,100 to over 13,000 in three months.- Collected email addresses from social media contests for email promotions / newsletter. - Managed marketing calendars for both social media content and upcoming promotions. Previous Positions:Web Copy Coordinator (December 2012 - December 2013)- Created new blog posts, buying guides, and Learning Center articles.- Wrote content for email newsletter. - Created new products on website.- Maintained website product listings.- Optimized new products for SEO.- Wrote unique product descriptions and optimized them for SEO.- Moderated Paul's TV web forum.

Tustin, Ca

- Increased the company's Facebook followers from 400 to over 1,000. - Increased the company's Twitter followers from 1,200 to over 3,000. - Increased engagement on Facebook and Twitter. - Wrote 250+ posts for the All Green blog. - Wrote SEO-friendly content for the All Green website. - Increased organic search engine traffic for domain 9+ times. - Copy edited business proposals, web content, marketing materials, office memos, and training materials. - Wrote marketing materials, standard operating procedures, and job descriptions.- Maintained online listings for drop-off locations and events.- Created and sent email newsletter/ email promotions using Constant Contact. - Managed email list by adding new email addresses pulled from the website and events and removing opt-outs.- Coordinated, edited, and produced internal company newsletter from scratch.

South Orange County

- Covered high school sports for South Orange County. Attended events, interviewed people, took photos, and wrote articles. - Reported on the cross country CIF Championship. Attended the event, took photos / video, and wrote several articles. - Covered city news for Mission Viejo. Attended events and city council meetings, interviewed people, took photos, and wrote articles.

Eugene, Oregon

- Worked with a group of journalism students to create a magazine from start to finish. - Copy edited web content and print articles to conform to the Chicago Manual of Style. - Wrote heads and subheads for articles. - Brainstormed story ideas for the magazine. - Marketed and promoted the magazine.

Junction City, Oregon

- Published a news article every 1-2 weeks. - Attended city council meetings and local events. - Interviewed city officials.

Eugene, Oregon

- Wrote magazine and web content. - Brainstormed story ideas for the magazine. - Marketed and promoted the magazine.

Laguna Woods, Ca

Aliso Viejo, Ca

Aliso Viejo, Ca