Amy Graff, Mba Email & Phone Number

Chicago, Il, Us

New York, Us

- Mediated between sales and project delivery functions to construct, de-risk, and operationalize large-scale marketing engagements across industries and geographies- Led marketing engagements spanning brand positioning and strategy, content strategy, communications planning, creative concepting, content creation and localization, data and experimentation strategy, martech systems integration, and campaign execution in life sciences (pharma), travel and global logistics, and consumer goods- Evaluated client needs and constructed vision, requirements, and resourcing for >$160MM worth of work

New York, Us

New York, Us

- Led customer research and journey creation, communications planning, campaign execution, martech implementation, marketing operating model design, and new product launches- Delivered customer acquisition strategies, brand positioning, campaign strategy and creative, recruitment marketing strategy through execution with diverse multi-disciplinary on-, near-, and off-shore teams- Spearheaded regional learning and professional development initiatives for new and experienced hires- Mentored apprentices and analysts in analytics, brand strategy, UX, and customer experience (CX)

Mclean, Va, Us

- Drove digital strategy and campaign execution to support the Hilton Honors hotel loyalty program- Marketing lead in large-scale technology transitions, including retention of new loyalty platform vendor, content migration to new CMS, fraud mitigation, and redesigned desktop and mobile experiences- Collaborated with Content, Product, IT, and Personalization teams to develop learning agenda and digital strategies that grew member acquisition, app downloads, promotion uptake, and hotel revenue- Adapted above-the-line (ATL) campaigns for digital deployment (channel mix, content, search, accessibility)

Chicago, Illinois, Us

- Worked alongside brand planners to develop digital and in-store shopper journeys for trusted FMCG brands- Consulted on content strategy, hierarchy, and optimization plan for re-launch of two China personal care brand websites- Developed extensive onboarding materials that rendered client’s new Marketing Director “the smartest [person] in the building about Hong Kong”- Aided Regional Account Director to craft an adaptable digital toolkit that solves for communication challenges in a deeply restricted category across APAC- Managed Chinese and North American teams and expectations in the completion of competitive eCommerce audits and digital landscape assessment to earn incremental digital business- Fostered relationships with local Hong Kong and Greater China technology and research partners- Facilitated company-wide China eCommerce trainingClients: Procter & Gamble, Philip Morris International, 1O1O, Bank of China Group Life Insurance / BOCG Life

Chicago, Illinois, Us

- Utilized consumer insights to create eCommerce strategies for nine CPG brands and boost visibility and revenue on online retailers- Guided creative teams on the development of digital activations -- from mobile applications to POSM and on-pack QR codes -- across healthcare and beauty brands- Collaborated with digital strategy and shopper marketing strategists to shape social campaigns with major nationwide retailers- Assisted in the content hierarchy creation, optimization, content deployment, and launch of revamped websites for two internationally renowned healthcare and beauty brands to accolades from clients and Leo Burnett Chief Innovation Officer- Aided in the development of agency POVs on eCommerce best practices as an Amazon Trusted Creative Partner- Audited digital competitive landscape quarterly- Disseminated industry and vendor news to client and greater content strategy and experience design teamsClients: Procter & Gamble

Chicago, Illinois, Us

- Coordinated content development processes with account, project management, creative, and brand teams to ensure timely delivery to national retailers like Amazon, Walmart, CVS, and more- Deployed post-production eCommerce assets in proprietary CMS, tested content, and tracked page analytics- Audited eCommerce space to ensure adherence to content best practices and strategy by six CPG brandsClients: Procter & Gamble

New York, Ny, Us

- Developed content creation, social media, and SEO strategies for three clients, across nine business units and three verticals, to increase traffic, grow e-commerce revenue, manage reputation, and boost organic search ranking- Created weekly and monthly SEO and SEM reports with customer insights and content recommendations- Acted in a client services capacity to communicate new SEO and social strategies and industry developments to clients and functional teammatesClients: Briggs & Stratton, LeapFrog (now vTech), smart car

Grand Rapids, Michigan, Us

- Wrote press releases, assisted with the redesign of graphics on websites, managed photo galleries and lot catalogs, developed and maintained RSS and social media feeds, managed Google AdWords campaigns, and scheduled webcasts - Performed administrative duties for the online auction and webcast registration websites- Customer service during industrial sales that generated millions of dollars for clients like General Motors, Chrysler, and Rockwell Automation

Washington, Dc, Us

- Developed graphics and layouts for six foreign language editions of America.gov in support of the US Department of State- Designed covers for foreign policy publications- Worked in support of President Obama’s and Secretary Clinton’s diplomatic travels by producing assets for paid search marketing campaigns using Photoshop including banners, buttons, and Google AdSense ads

Master Of Business Administration - Mba, Business Administration And Management, General

Mini Mba, Marketing

Certificate Of Completion, Disruptive Strategy

B.A, Political Science

B.A., Communication And Media Studies