Own the narrative for PATTERN Beauty, the natural hair care brand for curly, coily & tight textures. Responsible for driving the strategy, direction and implementation of highly effective omnichannel marketing and product plans to grow and market Tracee Ellis Ross’ hair care company. "We promise to help keep your hair healthy & hydrated, juicy & joyful."

- Oversee content marketing for B2B and B2C audiences of Glassdoor, include Multimedia, Social Media, Editorial Content, Demand Generation and Special Projects- Responsible for translating product positioning, content strategy, and marketing messages into high impact (both performance and brand) campaigns across all marketing channels; manages a bullpen of content creators; development and execution of cross-channel content calendar.-Provide editorial judgment on external and internal event content, topics and formats, and develop and execute compelling on-stage content. Top-rated moderator and panelist at all corporate events.- Represent editorial vision and marketing in meetings with strategic partners as well as multi-national enterprise and small business clients and prospects.

- Creator and lead of Glassdoor’s branded podcast, IN PURSUIT, ranked #1 Careers Podcast in the US on Apple Podcast https://gldr.co/inpursuit- Booked & interviewed guests Brené Brown, Valerie Jarrett, Jason Fried & more.

· Work with marketing leadership to architect the content and publishing vision on a global scale.
· Team with product, PR, brand and marketing to build Glassdoor’s branded publishing platform to host a range of content, including feature-length articles, eBooks, videos, graphics, etc.
· Work cross functionally to nurture a high-quality engagement platform to build Glassdoor’s credibility and reputation as a trusted resource for job seekers and employers.
· Build and manage a network of external contributors and internal team members who produce a wide range of content for multiple audiences, including job seekers, employees, executives and leaders, employers, media, investors, and academics. Accomplishments· Led development of long-term content marketing strategy, including 4 blog domains and 5 social media platforms.· Developed syndication partnership strategy and led execution working with Tier 1 media outlets including Fast Company, Business Insider, TIME and Entrepreneur.· Grew consumer blog traffic 60% YOY, scaled B2B blog operations and reach.· Drove email newsletter content and traffic, innovating for the job seeker and employer· Built branded content strategy working with SMB and enterprise sales, email engagement, and product to support client retention and renewals.

· Design and implement influencer, social media, and partner strategies to drive the site traffic to1.9 million monthly active users, an increase in unique visits by 400% in less than one year. · Design and deliver content strategy to support sponsored partnerships including packages for clients like TRESemme, General Assembly, Goldman Sachs, AT&T. Campaigns included video, article, social and email components. · Manage relationships with a roster of 20 partner brands including Fast Company, PopSugar, AOL Makers, and Bustle to drive site traffic, new member growth, product adoption and support SEO goals. This includes sourcing partners for email exchanges, co-hosting webinars, sweepstakes, content syndication and other customized packages when appropriate. · Develop and oversee organic and paid social campaigns on Facebook, Instagram, Twitter, Pinterest and LinkedIn, to drive including 4x follower growth and 100% traffic growth from Facebook in one year.· Lead all influencer marketing efforts including spearheading the inaugural launch of our September 2015 Levo100 campaign profiling the accomplishments of top influential Millennials (including Ivanka Trump, Janet Mock, Scooter Braun, Tristan Walker) yielding +60 million Facebook & Twitter Impressions, +4 million Instagram Impressions, and press by Fast Company, Inc. and more. · Lead editorial content execution for special projects and influencers. Conceptualize, write and edit long-form articles and content packages.· Manage talented roster of freelance writers, the manager of customer acquisition, a marketing associate and a social media editor.

· Led scaled outreach to 3,000+ targeted public figures (comedians, radio personalities, fashion & beauty experts, musicians) across a set of high-priority entertainment sub-verticals for Mentions app onboarding. · Trained new team members. · Crafted process flows and outward messaging used by team members to interface with partners. Focused on leveraging the latest products to deliver the message of authenticity and engagement on the Facebook and Instagram platforms.· Worked cross-functionally with partnership and communication teams to develop and execute unique content programs for partners.

· Edited and wrote features, galleries, on-camera interviews in celebrity entertainment · Worked with management to create new business opportunities and exceed sales goals by providing content marketing strategies to meet client/market challenges· Tracked, analyzed and communicated analytics and and KPIs· Assisted with tactical SEO initiatives including on-site optimizations, keyword analysis, link-building, site auditing and competitive analysis

· Managed coverage of food, entertaining, travel, technology and home decor features· Conceptualized and executed feature packages, cover stories and subsequent digital content for Ebony.com· Initiated and managed relationships with key partners

· Conceptualized, pitched, and wrote fully coded celebrity photo galleries for the entertainment channel. Areas of focus: fitness, television, and celebrity entertainment.

· Edited and developed digital and video content for the Living channel, focusing on technology, kids, travel, and interior design
· Created branded content alongside the advertising department, product team, and site partners ELLE Decor, Remodelista, MSN, and Sugar Inc. · Worked to increase site traffic to 6 million unique visitors and 150 million page views per month while cross-promoting on a variety of social media platforms.
 · Devised content strategy for the vertical, managed freelancers, packaged video assets, produced photo shoots and represented the site at a variety of trade events.

· Executed feature and cover stories for the magazine as well as People.com. Verticals: Health, Food, Style, Human Interest & Celebrity Entertainment · Conceptualized and executed special issues: Wellness Issue, 35th Anniversary, People Extra Holiday Issue, and the Best & Worst Dressed franchise. · Launched "Great Ideas" section as lead food and entertaining writer · Developed strong professional relationships with a vast network of publicists, and managers and agents