Amy Bridge Email & Phone Number

Basingstoke, Hampshire, Gb

Ownership of BTL channels including Email, Direct Mail, Telemarketing and developed and implemented the strategy for Paid Social as a new channel opportunityResponsible for increasing sales by 61% YoY and reduced CPA by 65% whilst maintaining LTVsExtensive A/B testing across all channels including creative, pricing, segmentation and timingDeveloping the strategy and identification of new cohorts to targetDefined and led the creative strategy for promotional activity across Paid Social, Press, Inserts, OOH and Email, that drove the 2 largest weekly sales volumes in AA historyManaging Marketing Executive

Basingstoke, Hampshire, Gb

Responsible for in-life and upsell multi-channel targeted marketing campaigns, including direct mail, email, SMS, inbound and outbound telemarketing Developing the strategy and implementation of comprehensive multi-channel CRM campaigns to increase retention, LTV and membership engagement via app downloads and member benefit usage Developing propensity models to increase both upsell sales volumes and value and ownership of Welcome (transactional comms), onboarding and In-life and upsell programmesManaging and developing a team of 1 direct reportBudget responsibilityWorking cross-functionally with pricing, product, content, insight, marketing agencies and data teams and collaborating with the call centre & digital teams to share strategy & plans to maximise response to sale conversion Supporting the implementation of new legislation such as GDPR and IDD across all transactional communications

London, Gb

London, England, Gb

Milton Keynes, Buckinghamshire, Gb

Supporting the New Retail pilot project and whilst working with franchising to deliver new retail format solution and support create proposal for implementation within future network planning Led a cross-functional team to support the launch the first VWG UK store concept within Lakeside shopping centre, delivering an industry-leading digital retail solution and analysing future commercial viabilityAdaptation of existing systems to develop digital in-store ‘hubs’, bespoke website for car configuration, financing options, arranging test drives and trade-in car valuationsCollaboration with Retail partners to deliver an industry-leading solution, achieving volume, commercial and customer satisfaction objectivesCreating the new store strategy; managing new product launches, implementing stock and supply management processes, onboarding marketing agencies, and adapted quarterly tactical marketing campaign processes to reflect a retail experience

Milton Keynes, Buckinghamshire, Gb

Implementing key contact strategy projects for sales, retention and upsell across email, press, OOH, POS, Digital and Radio including quarterly tactical campaigns and new model launches.Delivery of retailer marketing tools for both SEAT UK (B2C) and the Dealer Network (B2B2C) and collateral to support quarterly tactical, fleet, Approved Used and other ad-hoc campaigns and activitiesManagement of BTL marketing targeting prospects, lapsers and current owners through welcome programmes, eNewletter, new model launches, lapsed and ad-hoc campaignsCollaboration with internal and external partners, including Product team, Used Car team, National and Digital team, VW Financial Services and marketing agenciesAgency and budget management

Milton Keynes, Buckinghamshire, Gb

Delivering an increase to overall Customer Satisfaction by critically reviewing Brand proposals, using root cause analysis to identify issues and making recommendations to the call centre, Dealer Network and internallyDelivery and coordination of SEAT Brand requirements to Customer Service CentreCrisis Management - Managing the resolution of complex customer issues and reporting issues, proposals and solutions directly to the Managing DirectorManaging the customer satisfaction data and reporting, Implementation of Mystery Shop and goodwill programmes and the Customer Service Centre team

Milton Keynes, Buckinghamshire, Gb

Supporting the delivery of the Brand Network Representation Strategy including the coordination, preparation, analysis and maintenance of key data, reports and presentations.Update and maintenance of legal agreements; including the liaison VWG AG for UK adaptions, implementation and management of the Core Standards and Guidelines. Management of the Volkswagen Network's audit process for both Sales and AftersalesSupporting the delivery of New Corporate Identity Retail Concept and Strategy through the Ideal Network PlanMonitoring and reporting on Network profitability and the performance management process

Milton Keynes, Buckinghamshire, Gb

Managing the VIP programme; ordering vehicles, liaising with dealers and directly with high profile VIP customers in order to deliver a high level of customer service.Managing the bespoke armoured vehicle programme.Managing Tax Free vehicle ordering process with regards to export, left hand drive and armed forces.

Milton Keynes, Buckinghamshire, Gb

Managing the Audi Mobility programme via co-ordination with internal and external stakeholders.Manual correction of pricing discrepancies and liaising with internal teams to ensure issues were corrected.Re-building vehicle specification via factory codes for the European market.Ensuring the daily consignment and invoicing errors were resolved; correcting options on orders and notifying Audi Centres where appropriate.

Wecommunic8 Limited are the pioneers of Street Galleries in public spaces using the power of imagery to stimulate educate and communicate. Animating city centres creating a focus flagship event to act as a catalyst to maximise and link to other groups and activities.Known for environmental work and awareness with Earth from the air by Yann Arthus-Bertrand for a non stop tour of over 8 years. Seen by millions for free.The position was to create bespoke exhibitons with Universities, Councils, City centres, corporates and Charities. I also aided in the Publishing of Books, Catalogues, Diaries Calendars and Greeting cards and Prints as supporting products.

Leeds, West Yorkshire, Gb

Working in partnership with Wecommunic8 Limited to create a temporary exhibition shop and caféStock checks and liaison with suppliers to ensure stock is received on time and in good orderCommunication with head office – banking, sales figures, timesheetsLayout and liaising with Leeds Council to assist in the installation of photographic exhibitionMarket led product pricingDealing with customers, security staff and other staff members and managing part time staff

Abc Diploma In Foundation Studies In Art And Design (Merit)

A-Levels, Art (A) Business Studies (B) Psychology (D) English Language (B) Young Enterprise (Distinction)

Gcse, 10 Gcses (A*-B) Including Maths, Sciences, English And Ict