Bear’s Fruit makes gut health products that are good for you - and taste ridiculously good. We believe food should be handcrafted, not hand-wavy. We keep things simple by highlighting the taste and purity of our ingredients, which is why both Bear’s Fruit kombucha & probiotic sparkling water are made with 100% organic fruit & fresh herbs - no sugary juices, flavors or any other weird stuff. It’s not as easy or cheap to make, but the taste is worth the effort. Featured in GOOP, Food Network, Forbes, Well + Good and more fancy press outlets.

Lead brand engagement and overall direct-to-consumer comms. Direct creative content strategy/ execution, including oversight of art direction and copywriting, ensuring ZICO brand personality, tone and voice are consistent(ly awesome). Oversee influencer/ partner collaborations as well as broader brand storytelling across Integrated Marketing Communication (IMC) functions, including traditional advertising, digital/social, experiential marketing, PR, connections planning and paid media strategy, etc. Highlights:• Led creative strategy and execution of award-winning campaigns: ZICO recognized as top brand on social at 2016 Shorty Awards (Best Photography as well as Animals for our #DogDaysofWinter campaign)• Tapped cultural insights to develop social strategy that gave ZICO a strong POV and led to 49% growth across platforms – 187% on Instagram – significantly outpacing competitors in the process.• Directed most creative & cost effective 125-person influencer campaign, outperforming 240+ brands including Google and Nike (benchmarks provided by ZICO media partner Popular Pays).• Nurtured high-quality relationships with 10+ person agency teams: Developed clear, concise and compelling creative briefs that delivered results on time and on budget.

Responsibilities ranged from leading business development (25% increase in win ratio during tenure bringing in diverse clients like UFC, BI-Lilly Diabetes Alliance and Citizen's Bank), driving agency thought leadership to leading strategy for clients like DuPont, the Government of Mexico and We-Vibe (sexual health brand). Made history at the 2013 CES by writing a main-stage keynote, "Science Meets Sexuality, " which marked the first time a vibrator brand was invited to participate at the world's largest tech show. Won multiple industry awards for speech, but more important: Traffic to we-vibe.com skyrocketed 249% and sales tripled. Recognized as culture keeper for agency by creating "The Golden Eyepatches," our internal awards to incorporate David Ogilvy's advertising legacy, and developing L&D training to help colleagues navigate the complex Ogilvy network.

Provided C-suite level counsel and owned relationships with some of the firm’s top clients including Samsung, MasterCard, DreamWorks Animation and PepsiCo. Authored quarterly industry trend report on for clients and agency leadership.

Specialized in partner and media outreach, event execution, and materials development on behalf of three national campaigns, including the award-winning Red Dress celebrity campaign to raise awareness that heart disease is the #1 killer of women. Planned and executed multi-city national road shows; coordinated with corporate sponsors, secured venues, including Grand Central Terminal, supervised staff and managed budgets for all events. Served as campaign spokesperson for print and television interviews.In addition to client work, accustomed to working on tight deadlines for new business projects with duties ranging from writing proposals to managing multi-million dollar budgets.

Wrote constituent letters and handled all correspondence mail. Attended hearings and wrote reports outlining key points.