As the leader of the Trade Marketing team, I act as the strategic bridge between sales and marketing. In this position I oversee the strategy, execution, measurement, and optimization of all marketing efforts directed at Petcurean’s business-to-business [B2B] audience to promote the Petcurean family of brands.

Managed the agency's overall content creation process. Including, but not limited to; producing & directing video and photoshoots, managed post-production including quality assurance, scheduling content & community management, collaborating with internal team to ensure client work is delivered on time, within budget, and to the highest standard.

• Plan, develop and execute Marketing Plans for renovations and new restaurant openings• Work cross-functionally to drive brand engagement via marketing, influencer partnerships, and promotions• Experienced in content planning + copywriting for web, blog posts, social + digital campaigns• Maintain and foster relationships with key stakeholders to increase marketing engagement at a store level across North America• Project Manage brand + regional marketing campaigns from conception to in-market launch and reporting• Conceptualize + creative lead photoshoots in collaboration with in-house producer • Build strategies to grow market share and ensure consistent brand messaging across all regions• Contribute to the Marketing team's development of the brand and communications strategy, various project management, implementation and evaluation marketing initiatives for multiple programs

• Managed communications between regional marketing managers and restaurant operators from 68 locations across North America• Managed a large amount of varied design requests including creative concepts, development and project management
• Skilled in the use of content management systems for backend website updating • Experienced in writing campaign, creative, and social briefs to ensure work is on brand and effective in the market • Track and report on campaign ROI's for all regional programs (both nationally and at store-level) to measure success• Develop and lead campaign communications plans + creative briefsSuccessfully lead marketing initiatives for the opening of 4 new locations and multiple renovations in under 3 years• Lead in-store seasonal promotions while working cross-functionally from creative concept development to activation

• Worked closely with the Events Manager on Momentum 2018 Summit & Trade Show• Organized all details of sponsorships & trade show exhibitors including contracts, promotional materials, and other logistics• Creation of an interactive conference app utilized by 300+ attendee's • Build conference website with content, copy and design• Collaborate with internal design team on all conference production • Assist with all event logistics, registrations, set-up, teardown and planning• Liaise with Executive Leadership Team on vision, coordination and planning of sessions & run-of-show

• Organize and lead internal and external company events for 22+ Steve Nash clubs & UFC GYM's • Successfully plan, manage and execute grand openings for both brands• Strategize with club staff to increase lead numbers at activations to assist in increasing sales targets • Assist Creative Director with the preparation and planning of marketing content video and photo shoots • Manage partner and sponsor relations as well as Brand Ambassador/ Influencer program• Develop events proposals, manage budgets and expenses, and plan logistics of activations for company wide • Report on execution of events and programs across various markets• Supervise and manage "Field Team" members including training, schedule management and payroll

• Represent and provide academic, social, athletic, and professional networking for Commerce students• Campaign for corporate sponsorship with specific fiscal objectives• Managed and coordinated all charity initiatives and campaigns throughout the year• Collaborate with VP Marketing with re-branding and marketing of Rowe merchandise