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Shortly before welcoming my second child I shifted roles to a part time focus on building our partner marketing initiatives as our partner organization got it's wheels off the ground. Now Partner Marketing is one of our biggest lead generation activities, allowing us to leverage partner expertise to drive product feature awareness and adoption.

Joined FullStory at the small startup phase and lead our initiatives to build a compelling brand, carve out a new product category, increase awareness of our products unique capabilities and drive demand. Led the launch of Omnisearch, Searchies (our search-sensitive charts and graphs), Dev Tools and Rage Grade.Oversaw brand refresh - evolving FullStory's look and feel to a more consumer friendly brand approach.

Lead a team of 7 to manage strategic partnerships around MailChimp’s open API including strategic integrations and partnerships, evangelism & education around the API, event sponsorship, and management of the integration developer and partner ecosystems.- Led implementation of $1 Million Integration Fund which grew the ecosystem of high quality, well-supported integrations from under 100 to over 400 in the first year. http://blog.mailchimp.com/mailchimps-integration-fund-nearly-3m-paid-1m-more-pledged/- Develop and nurture key integration relationships leading to top integrations with Magento, Shopify, Salesforce, Google Apps, and more.- Developed and nurtured MailChimp's Experts and Agency communities include the Expert Exchange Program which offers MailChimp users a 50% discount on their MailChimp monthly fee to help offset the costs of their first project with an Expert.https://experts.mailchimp.com/Highlights:Facebook launches FbStart with MailChimp as a launch partnerhttps://developers.facebook.com/products/fb-start/Merge by MailChimp included as a launch partner for Google Drive add-onshttp://blog.mailchimp.com/introducing-merge-by-mailchimp/Twitter's tailored audiences functionality launches with MailChimp integrationhttp://blog.mailchimp.com/announcing-twitter-tailored-audiences/Twitter launches Lead Gen Cards with MailChimp integrationhttps://blog.mailchimp.com/introducing-twitters-lead-generation-cards/Gmail launches Inbox Actions with 'confirm subscription' integrationhttps://blog.mailchimp.com/gmails-inbox-actions-work-with-mailchimp/Launch of Expert Directory redesign and Expert Exchange Program - https://experts.mailchimp.com/

Develop & enact marketing and public relations plan that meets the current needs of the organization including marketing and promotional materials, promotional appearances, advertising initiatives, media and public relations, website development and maintenance, and online marketing.Coordinated the successful marketing of the league's first sold-out season in 2008.Managing the league's transition to a Wordpress based website, including the redesign of the site's usability and effectiveness as a marketing tool.Manage the league's social media presence via Facebook, Myspace and Twitter.

Direct and manage workflow associated with creating and completing assignments on time. Serve as the liaison between account services, creative, live events, art buying and production. Ensure the accuracy, continuous flow and timely delivery of all projects. Initiated and lead the Atlanta office's transition from traffic coordination to project management including developing a new system of communication between account service, live events and creative. Worked with Momentum NY's Director of Project Management to implement project management system across all North America offices.

Planned, publicized and executed successful press conference announcing Jim Henson Wing which attracted coverage from the New York Times, Atlanta Journal-Constitution, Associated Press and many more national and international media.Developed and implemented a public relations campaign to attract minority audiences to the Center's first ever bilingual show. Campaign resulted in feature articles in Atlanta Latino, Mundo Hispanico and the Atlanta Journal-Constitution, as well as a sold-out run of the show.