Lead the Marketing, Account Management and Underwriting teams to increase revenue and retention for regional vision insurance offering.

Lead the Sales, MarComm, Account Management and Underwriting teams to increase revenue and membership for regional vision insurance offering.

Led the strategic marketing planning and vision for the $2.7 million International organization; resulted in a 60% increase in membership in three yearsServed as an integral member of the leadership team, providing input and expertise to strategic planning and decision-makingManaged organizational rebranding including the redesign of the national website, marketing and fundraising collateral, email marketing, videos and social media contentResults include in an increase in website traffic by 72%, an increase in social media presence by 478% and an increase in email subscribers by 600%Developed strategic relationships with national media outlets to secure awareness-building media coverage; wrote and produced press releases, PSAs, articles and advertisements Cultivated long-term relationships with national sponsors to increase brand recognition and revenueSecured financial sponsorships for the annual national conference, exceeding budgeted goals each yearDirected all planning and logistics for the organization’s annual conference; resulting in a 96% increase in attendance in three yearsTrained council staff and board members on marketing, fundraising and operational policies and best practices to ensure cohesive tactics across organizationDeveloped and managed budgets in a fiscally responsible manner; resulting in a decrease in departmental expenses by over 25% each yearLed the project to identify and implement a national CRM system; resulted in improvements in data integrity and reporting methodologies

Developed marketing and communications strategies to increase participation in state-funded insurance programs for children, including but not limited to direct mail, community outreach, digital media, print media and eventsDirected corporate rebranding project to increase visibility and website traffic; result was an increase of overall website traffic by 60%Reduced departmental costs by 50% in first year of employmentCultivated strategic business relationships, resulting in greater market visibility and expanded reachLed marketing, outreach and volunteer team with a focus on mentoring and career growthWrote grant applications to secure diversified funding streams Created print and web-based collateral, including graphic design, copywriting and vendor managementImproved internal communications by introducing new methods of communication to all departmentsOversaw media relations including writing press releases and coordinating media engagement

Managed direct mail marketing campaigns including vendor management, sales communications and support, inventory control, and ROI reportingExceeded cost reduction goals by 35%, delivering $330,000 in savings in one yearIncreased website ease of use and traffic rates by adding increased functionality and brandingCreated operational improvements to order entry and customer service geared at increasing productivity and improving communications; resulted in a robust prospect database and increased ROI for marketing initiatives Executed email marketing campaigns including up-front design, creation and back-end tracking for success metrics

Directed the strategic process to reduce costs and increase profitability by restructuring the company’s contracting and licensing procedures; Streamlined overall process from 14 business days to 2 business daysDeveloped and implemented processes to introduce Hanover’s policies, technology, education and collateral to newly contracted brokersLed a task force to improve employee customer service standards and provide outstanding service to all internal and external customersOrganized annual United Way employee fundraising drive