Led marketing efforts across North America, while contributing to global initiatives, to elevate Sarens' brand visibility and market position. Coordinated and executed a range of marketing activities, including advertising, email campaigns, social media, trade shows, and proposal packages. Provided strategic communications support for employee engagement and community relations. Hands-on experience in planning, media buying, and event coordination, resulting in measurable growth in brand recognition and industry leadership. Focused on reinforcing Sarens' branding and driving results through cross-functional collaboration.

Led the execution of marketing campaigns for both B2B and B2C clients, driving revenue growth through effective omni-channel strategies. Managed client relationships, ensuring the timely delivery of high-impact marketing initiatives. Facilitated project-related meetings, creative kick-offs, and client reviews, while maintaining a focus on exceeding client expectations through meticulous planning, execution, and performance metrics. Demonstrated a strong ability to align internal teams with client goals, delivering results across multiple platforms.

Developed and managed print materials that boosted brand awareness and optimized production workflows, reducing operating costs. Led the creation of campaign-management tools to improve communication and enhance client satisfaction. Successfully managed multiple client projects by collaborating across agency departments, ensuring they were delivered on time and within budget. Focused on strengthening customer relationship management and driving efficiency in campaign execution.