Amy Schmitz Email & Phone Number

Global

• Develop corporate-level marketing strategies and conduct brand-level campaigns.
• Coordinate cross-marketing efforts across business units.
• Serve as the high-level interface with agency of record and develop and coordinate marketing vendors across SBUs.
• Own and manage the look, feel and development of the Rain Bird website.
• Oversee public relations and social media strategies, building relationships with influencers, journalists and media outlets.
• Prepare and conduct training with marketing, engineering and others regarding Rain Bird’s branding, positioning and messaging platforms and tools.

San Diego, California, United States

Tucson, Arizona Area

• Reporting to the dean, I am leading the renaissance of the college's approach to marketing and communications through:
• enhancing team skills and operations to add capacity for digital and content marketing and media relations, transform into an agency-resource for our internal stakeholders and match the college's overall growth;
• building the graduate programs recruiting strategy, enrollment marketing plan and team, leading to the increase in both queries and applications to specialty master's programs in one year;
• launching a rebranding process with storytelling at its core with an eye toward impacting enrollment, philanthropy and rankings;
• increasing our presence in key markets outside Tucson through building relationships with media, companies and organizations, alumni, community members and others;
• conducting needs assessments to better communicate to stakeholders and help leadership navigate through emerging issues;

Greater San Diego Area

• Reporting to the dean and an active member of the Leadership Support Team, I:
• perform and coordinate marketing strategies and planning and collect key performance measures to evaluate effectiveness;
• articulate institutional positioning, brand promise, and value propositions for all stakeholders;
• manage rankings and promote faculty work and school programs;
• build partnerships with alumni, community members, advisory board, and others;
• oversee social, digital, and print content strategies. Additionally, since joining the School of Business, I have:

Syracuse, New York

• As part of senior management team, developed overall communications strategy and messages to broaden and deepen influence with stakeholders and impact on adult literacy;
• Developed strategy and priorities for e-advocacy and public policy communications;
• Oversaw organization's design and production and event planning teams;
• Led planning and execution of national conferences;
• Led cross-divisional teams to identify and prioritize communications needs across organization;
• Led social media efforts, including those surrounding advocacy and public policy;

Syracuse, New York Area

• Reporting to the Dean, led strategic communications for the school to recruit new students, support fundraising efforts, maintain relationships with alumni, and stay competitive with peer institutions;
• Wrote speeches, press releases, media advisories, and op-eds; managed the production of the semiannual alumni magazine, Whitman; and translated faculty research into popular language;
• Oversaw the school website and social media accounts, and supported planning of alumni and donor events, including advisory board meetings; and
• Coordinated and publicized external rankings.News ManagerSU News ServicesSyracuse UniversityAugust 2003 – January 2005 (1 year 6 months)Adjunct InstructorNewhouse SchoolSyracuse UniversitySeptember 2010 – December 2013.

Washington D.C. Metro Area

• Drafted advocacy and public policy communications;
• Developed web advocacy strategy and managed web consultants;
• Supported speech and testimony writing, and wrote fact sheets, press releases, and web articles;
• Led communications workshops in Africa and South America for overseas staff;
• Participated in public awareness campaigns around HIV/AIDS, girls’ education, countries in conflict, and women’s health

Taught composition and literature to future English as a foreign language instructors; organized teacher-trainings for TOEFL instructors across the country; taught English as a foreign language to beginners and advanced children and adults.

Washington D.C. Metro Area

Wrote and edited two newsletters for the telecommunications industry.

Washington, DC

Taught photography, journalism, creative writing and museum studies to elementary, middle and high school students.

Ms, Communications Management

Activities and Societies: Capstone Research Project: "A Wake Up Call for Business Schools: The Rise of the Undergraduate Latino Population"

Master'S Degree, Creative Writing

Bfa, Photography