Responsible for coordinating, developing, and implementing an integrated strategic cross-platform communications plan with a member-centric marketing approach focused on building communities, campaigns, content creation, and analytics. I oversee marketing team members and initiatives spanning social media, marketing analytics, and marketing projects that create an incredible member experience. I ensure that communications advance our brand identity and are aligned with the organization’s strategic goals.

As the Marketing Project Manager, I am responsible for making sure the marketing team meets all deadlines for marketing and strategic initiatives for Desert Financial. I spend a lot of my time supporting the strategic and creative marketing teams so we can meet goals and deadlines. The marketing leadership team has high expectations and sets bold goals for the team and it is my responsibility to make sure we are doing everything in our power to make them a reality. We utilize WorkFront project management system to track projects, campaigns, time, resources, etc. In 2020, the Corporate Events Manager and myself planned and executed the annual all employee event. 2020's event was completely virtual and featured A-List celebrity appearances. We worked on the planning for this event for 5+ months before execution. It was a highlight to a year that was anything but normal and the feedback was tremendous! That same year, my leader, the AVP of Brand Communications went on maternity leave. I was asked to step in and take on her role while she took Q4 of 2020 off. This was an intense stretch assignment for myself but I was up for the challenge! I went from one direct report to 15+ and became responsible for decisions that would directly impact the entire marketing team and our annual goals. It was hard work but once my leader came back the feedback I received was positive! With the support of marketing leadership and the marketing team I was able to fulfill my duties and those of my leader.

As the manager of member marketing strategy I was responsible for creating the roadmap for campaigns and products to enhance our member experiences. The social media manager reported directly to me and I worked closely with the strategy and creative teams to execute on the roadmap. Campaigns and programs included the credit union rewards program, Random Acts of Kindness, Teacher Appreciation, and large scale sweepstakes campaigns.

I am responsible for creating, implementing, and optimizing digital marketing initiatives and strategies for the credit union. My role is responsible for the website, digital content, emails, landing pages, social media, and SEO. I have implemented several marketing automation and drip campaigns that funnel leads to the sales team. I've worked to implement a channel based social media strategy and brought the social media response times down to one hour or less. I was chosen for the inaugural Leading Strategic Change Initiative in April 2018. My team was tasked with taking a deep dive into the Member Onboarding Process and presenting new and innovative ways to improve the process. We presented finalized ideas to the Board of Directors in July 2018 and continue to work on implementing these new strategies and tactics.

Worked on the team that managed the brand, content, website and marketing of five radio stations. Managed content for web, email, and social media. Implemented a monthly reporting process to provide analytics and marketing results to the organization.

Responsible for the management of all social media channels and website strategy. Helped to build content and infrastructure for the implementation of a new website.

At NYSE Governance Services I developed, planned, marketed, and executed webinars, client roundtable events, and large conferences growing webinar registrations by over 400% and executing live events that generated leads associated with $5 million in revenue. I worked with the sales team to create a streamlined lead generation follow up process from marketing campaigns and events. I created content in the form of web copy, external presentations and product pitch decks, email marketing, and social media campaigns. Wordpress, Eloqua, IContact, Hootsuite, ReadyTalk, SalesForce

As the Marketing and Events Coordinator for NYSE Governance Services I organized and hosted online events as well as managed logistics for live events executed across the nation. I developed content, designed presentations, and built out marketing plans for each event. Post event I created follow up materials for sales team lead generation. - NYSE Mentor Program: As a leader on my team I have had he opportunity of mentoring two new marketing team members.- Culture Committee: As a member of the NYSE Governance Services Culture Committee I played an integral part in creating new organizations values, a tag line, and a mission statement. - Organizational Branding: After moving to a new office, a team member and I, were tasked with branding the new office space. This included choosing artwork that paralleled the organization's brand.

As the marketing manager I was tasked with managing all social media, public relations, events, and communications. On a daily basis I managed the studio's social media platforms including Facebook, Twitter, and YouTube. I managed large charity fundraising events; organizing instructors, catering, raffles, etc. I developed a grass roots marketing campaign as well as built connections with local news stations to promote the studio. I wrote and disseminated press releases and as the face of the organization I did several news interviews.Constant Contact, MindBody, Twitter, Facebook, YouTube

Provided secretarial and personal assistant duties for the law firm Partners.