Amy E. Riordan Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Sachin&Babi was founded in 2009, by husband and wife team Sachin and Babi Ahluwalia. In the last 15 years, the Company has become one of the most sought-after occasion brands in the industry. Renowned for their exquisite embroideries, custom prints, inclusive silhouettes, and love of color, Sachin & Babi and their growing team have developed a brand and business that meets their diverse customer base, from day dresses to black-tie moments. Strategic CEO | Executive Leader | Brand Visionary with over 20 years of experience driving transformative growth and profitability across startups and legacy organizations. Proven track record in developing and executing high-impact strategies in marketing, sales, and merchandising, leading to sustainable business growth and enhanced brand equity.Expert in building and leading high-performing, cross-functional teams across Digital, eCommerce, Product Development, Marketing, and Sales. Skilled in fostering a culture of collaboration and innovation, ensuring that products align with brand values and resonate deeply with target consumers.Passionate about the end-to-end consumer journey and omnichannel strategy, with a focus on delivering cohesive, customer-centric experiences. Adept at aligning brand objectives with market opportunities, driving customer loyalty, and maximizing ROI.Demonstrated expertise in brand development, business transformation, and operational excellence. Committed to upholding brand integrity, creating authentic connections with consumers, and delivering measurable results.Core Competencies:Strategic LeadershipBusiness Growth & ProfitabilityBrand Development & IntegrityCross-Functional Team LeadershipDigital TransformationOmnichannel & Customer ExperienceProduct Development & InnovationMarketing Strategy & ExecutionSales & Merchandising ExcellenceOperational Optimization

New York, Ny, Us

Livingston, New Jersey, Us

Responsible for brand architecture, brand messaging, voice and brand positioning by channel. Personally managed the design, build and launch of website. Directed and produced all collateral and brand assets. Responsible all social efforts and partnerships. Designed “Market Experience” and events for , Retailers, potential Entrepreneurs, and presented collection and merchandised individual buys by appointment. Developed brand strategies to re-position brand experience, and expand the business opportunity to increase revenue. Partnered with head of Product Development to merchandise collection each season and was involved in both the design and production process. Partnered with the COO to approve final product assortment prior to production, along with management of customer service and distribution.

London, England, Gb

Undies.com, is Fashion at the First Layer. With a major rebrand and new collection launched March 2017, we are bringing our customer the luxury and quality she deserves at a price we can be proud of. Our new site, designed with the customer in mind, speaks to fashion, fit, design and comfort with continued daily promotions. We know that many prestige brands in our space are beyond what women can or want to spend. We also know that great taste doesn't come with an infinite bank account. An expectation of quality and style shouldn't be out of most women's reach. Now it isn't.As President and CMO of Undies.com, I have assembled, inspired, and led high-functioning teams in Marketing, Sales, Digital, Public Relations, and Design in the planning and execution of a turnaround strategy. Leading the team to establish the brand positioning and identifying points-of-differentiation to initiate a strategic and creative vision. Achieving this successfully facilitated the development of sales and marketing initiatives, product direction, merchandising and pricing strategy,communication strategies and partnership opportunities.My greatest accomplishments at Undies.com✰ Assembling an amazing team of creative and strategic minds that continue to grow the business and brand.✰ In one year I was able to do what the previous management wasn’t able to in almost three years. I approved and implemented the design of our first website, produced all of the creative assets for the site, while leading design in the creation of 2 new major collections.✰ Responsible for the rebrand and relaunch of new site set for March 2017. Inclusive of style guides covering logo design, brand voice, color palettes, typography, promotional messaging, creative direction, themes, colors and graphic elements.✰ I worked to transform the company to an Omni-channel marketing strategy, a more consumer-focused approach, initiating extensive research to establish our primary target audience.

Rutherfordton, North Carolina, Us

Tanner Companies, now known as Doncaster, was the first direct sales company of luxury women’s apparel in the U.S.As the youngest member of the Executive Team, appointed by the CEO, I was responsible for all marketing and public relations initiatives, programs and strategies across channels, and shaped corporate strategies that led Tanner to meet its financial goals. I regularly sat on panels to discuss marketing initiatives, review products and assess sales techniques as well as answer Q&A with our largest sellers.In this role, I was also tasked with planning and executing multi-channel marketing campaigns and field/customer engagement strategies, leveraging segmentation and highly personalized messaging to achieve optimal outcomes.I am most proud of reestablishing the brand as a luxury resource in the direct sales market by refining and creating branding and recruitment strategies. I also styled and produced Tanner’s first paid 10-page editorial spread in InStyle magazine which garnered national exposure for the brand and led to a partnership with major networks for wardrobing on-air talent and the Olympics.

Rutherfordton, North Carolina, Us

I began my career at Tanner as a Director and was responsible for creative direction and brand strategies, redefining the brand’s perception and aesthetic while developing a more cohesive, compelling collateral mix. This resulted in sales profitably and increased market share.In this role, I also was responsible for sales and marketing collateral, digital media strategies, author recruitment materials, digital recruitment strategies, ecommerce, catalogs, advertising campaigns and promotions, brand marketing, public relations and event planning.Some of my notable achievements include:✰ Achieving an unprecedented 87% approval rating by elevating seasonal creative collateral.✰ Launching corporate direct-to-consumer newsletter.For detailed list of accomplishments, please request my resume.

New York, Us

Sold line seasonally while supervising general order fulfillment and tracking, ensured product availability to maximize brand profitability and growth. Cultivated long-term, loyal relationships with buyers, store management and sellers on the floor to motivate upselling and brand buzz.

Us

Promoted Lida Baday, high-end sportswear line for women. Grew client base and maintained proper stock. Transformed line from small alcove to its own boutique with large, dedicated floor space. Directed all visual merchandising and sell-through of product.

Literature

Education record