Amy Roll Email & Phone Number

Clients:Agencies: - Strategic Media, Godfrey Dadich and Partners, Hot Wire Global (previously ROI DNA), Omnicom Group, Zimmerman, Havas Media Worldwide, Noble West (previously Ali Cox and Company), SparkPR, Catalyst Marketing, Hub Strategy & CommunicationsSample Brands: - B2B + Tech: Okta, Salesforce, C3.ai, Microsoft, Adobe, AWS, TalkDesk, TaskUs, InterSystems, Adyen, Orca Security, Lattice, Zscaler, SandboxAQ, NetApp, Fastly, Canonical, Thales, SUSE, Redis Labs, Xero, LaunchNotes, Autodesk, ePlus, PROS, Empyrean, Silver Peak Systems, Robert Half, AgCode- Food, Wine, Spirits, CPG: Clorox, McDonald's, Green River Spirits Company, The Wine Group, Blue Angel Vodka, Yuengling, North Shore Living, Sun Valley Rice, Planet Rice, California Beans, Burrough's Family Farm, Pomona Farming- FinServ: Capital One, Nuvei, Fremont Bank- Healthcare: VSP, Foodsmart, Livingston Community Health, NorCal Pain- Education: VIPKid, SchoolStatus- Miscellaneous: Virgin America, La-Z-Boy, Monterey Bay Aquarium, Rinse, Dave Wilson Nursery, Grimbleby Coleman+ Countless pitch support on new business opportunities Roles: - Paid Marketing Director; Strategy and Media Director; Marketing Consultant; Digital Media Director; Media Supervisor; Media Planner; Media Manager, Media Specialist

San Francisco, Ca, Us

Clients: DocuSign, Cool Effect, New Business-Supervised team ensuring structure and support in various roles and responsibilities -Balanced, prioritized and properly assigned work associated with multiple, concurrent projects -Maintained deep understanding of client business goals and marketing objectives and translated into media objectives and strategies-Worked with group director to build new business scope of work and hired a team to support newly won business-Developed sound, strategic media plans based on client marketing objectives, media research and consumer insights -Directed and managed the daily work flow of all client campaigns; including proposal and plan development, campaign activation and maintenance and post campaign reporting and learnings-Collaborated with various departments, agencies and publishers to bring clients most innovative opportunities-Supervised negotiations and optimizations on media buys and ensured the most competitive rates are secured -Played an active role in meetings to encourage new ideas and critical thinking -Lead media interactions across departments with account, creative, biddable and analytics teams

San Francisco, Ca, Us

Clients: Microsoft, Peet's Coffee and Tea-Developed and presented strong media plans leveraging client knowledge, consumer insights and research-Maintained relationships with media partners, negotiating the most aggressive rates and developing new opportunities on client’s behalf-Planned, executed and reported on integrated media plans including print, OOH, TV, radio, online, social, influencer and search-Presented media recommendations, new idea/partner point-of-views, plan optimizations and performance recaps to clients-Produced and managed media contracts and billing processes with assistant planners to ensure prompt actualization -Worked across departments and with partner agencies to ensure seamless plan development and implementation

New York, Us

Clients: Yahoo!-Planned, presented and executed strategic media plans, wrap-up reports, POVs, etc. for an array of targets and products -Effectively managed several campaigns concurrently with 100% ownership and direct day-to-day client communication-Developed and maintained intimate knowledge of client’s business to ensure all media requirements were executed properly-Continually analyzed campaign performance and provided optimization recommendations in order to execute the most successful campaigns possible, specific to campaign goals and objectives-Performed research on competitors, products, targets, etc. to build the most effective and efficient campaigns and media mix possible-Oversaw account manager responsibilities to ensure all assigned roles were being completed accurately and timely-Planned and executed multi-media plans including mobile web, mobile install, digital display, digital video, TV and radio campaigns

San Francisco, California, Us

Clients: Symantec, Brocade, VSP, ServiceSource-Supported Group Director, Supervisor and Planner in developing and executing media plans to meet client objectives -Trafficked, reported on and analyzed digital metrics and continuously optimized campaigns for top performance-Brainstormed, presented and implemented first-mover ideas with several vendors-Built and maintained working relationships with a wide-scope of global partners, clients, media properties and departments-Negotiated on the behalf of clients in order to obtain the most efficient rates from vendors-Collaborated with clients, account team and creative team to deliver strong ideas and maximize effectiveness -Researched target audiences and media properties in order to create ideal media mix and targeting parameters -Created and monitored invoices and billing processes in the agency and globally to ensure accurate and timely budget actualizations-Owned status documents and handled direct client interactions

Muncie, In, Us

Dual Majors: Public Relations and Advertising