Amy Mariano Email & Phone Number

Dedham, Ma, Us

- Responsible for development and execution of comprehensive branch channel development strategy.- Led development and launch of one of Fidelity's most successful Investor Center seminars, resulting in $8 million dollars during its first quarter.- Drove development and publication of all promotional and editorial content for the insurance business throughout Fidelity's three primary distribution channels (retail, institutional, and workplace).- Established and managed ongoing, senior-level relationships and acted as primary business liaison across Fidelity's distribution organizations. Organized and led regular meetings with variety of sales organizations, creating an invaluable dialogue with front line sales professionals.- Managed creation and distribution of sales support materials.

- Created educational content including workshops, Webcasts, workbooks, and promotional materials to support 401(k) plan participants to drive retail leads. - Implemented and managed data capture of workshop evaluations for satisfaction reporting and lead generation. Consistently received positive feedback from attendees via evaluation forms.- Developed sales and marketing materials including presentations, brochures, and electronic communications to enhance current Fidelity relationship with plan sponsors.

- Developed and managed specification and creative guidelines for campaign pages on Fleet.com.- Ensured that online efforts upheld brand positioning for internal clients such as consumer, small business, Quick & Reilly, and private clients.- Monitored sites for adherence to accessibility guidelines and acted as internal consultant throughout website design process on visual elements and programming standards.

Mba, Marketing

Ba, English And Minor In Sociology