Amy Fair Email & Phone Number

Tampa, Florida, United States

• Develop marketing plans and direct creative development for the neurology, transplant, orthopedic, and various other service lines, including traditional and digital media. Meet with medical directors to determine best messaging points for advertising.• Lead social media planning and execution. Work with teams throughout the hospital to amplify their accomplishments. Consistently rank as top performing hospital in terms of engagement.• Responsible for managing commercial production… Show more • Develop marketing plans and direct creative development for the neurology, transplant, orthopedic, and various other service lines, including traditional and digital media. Meet with medical directors to determine best messaging points for advertising.• Lead social media planning and execution. Work with teams throughout the hospital to amplify their accomplishments. Consistently rank as top performing hospital in terms of engagement.• Responsible for managing commercial production, including script development, location scouting, and coordination with physicians. Direct commercial shoots. Determine media placement of Tampa General’s ad budget.• Created new website homepages for various service lines and make updates to improve the user experience and highlight calls to action throughout the website. Show less

• Led marketing efforts for the Yacht StarShip, Pirate Water Taxi, and Lost Pearl brands. • The three brands had different target demographics and marketing plans. Sought opportunities to cross-promote to minimize costs and maximize efficiency.• Created and managed all owned and paid media. Produced two television commercials managing every aspect on both the creative and media sides. • Consistently saw YoY growth on a monthly basis with revenue increases of 100-200%.

• Led digital marketing efforts for clients through website enhancements, email creation, and social media strategy.• Utilized Google Analytics to assess clients’ digital audience behaviors and maximize website traffic.

Tampa/St. Petersburg, Florida Area

• Developed comprehensive creative briefs detailing strategies for races and individual promotions. Research focused on consumer analysis, determining unique selling proposition, and competitive analysis to properly position race. • Enhanced marketing strategy playbook for the registration life cycle beating sales targets by up to 169%. • Launched new products, including races and digital offerings, focusing on brand positioning and advertising efforts.• Promoted a 24-hour sale for… Show more • Developed comprehensive creative briefs detailing strategies for races and individual promotions. Research focused on consumer analysis, determining unique selling proposition, and competitive analysis to properly position race. • Enhanced marketing strategy playbook for the registration life cycle beating sales targets by up to 169%. • Launched new products, including races and digital offerings, focusing on brand positioning and advertising efforts.• Promoted a 24-hour sale for the Rock ‘n’ Roll Marathon Series’ 22 global events optimizing paid ads hourly to maximize conversions. The sale resulted in more than 25,000 registrations and YoY growth of 9%.• Managed 12 team members located throughout the country and developed project management tools to keep team organized in their promotion of 70 North American IRONMAN and Rock ‘n’ Roll Marathon Series events. Show less

• Managed a seven-figure media budget, including television, radio, digital, print, and outdoor ads. Worked directly with media partners to negotiate added value promotional support up to 300% of paid value, and to execute trade deals.• Developed digital marketing strategy for emails, website, social media, and search and display advertising on both English and Spanish platforms. Optimized campaigns to achieve KPI goals, including ROI, CPC, and open rate. • Prepared creative briefs for… Show more • Managed a seven-figure media budget, including television, radio, digital, print, and outdoor ads. Worked directly with media partners to negotiate added value promotional support up to 300% of paid value, and to execute trade deals.• Developed digital marketing strategy for emails, website, social media, and search and display advertising on both English and Spanish platforms. Optimized campaigns to achieve KPI goals, including ROI, CPC, and open rate. • Prepared creative briefs for integrated marketing campaigns, then effectively worked with large internal teams and external vendors to accomplish goals. • Utilized customer relationship management (CRM) data and targeted digital ads to a specific subset for campaigns.• Oversaw five full-time employees in the promotional and creative arms of the department.• Other positions held: Marketing Manager, Senior Marketing Coordinator, Marketing Coordinator. Show less

St Petersburg, Florida, United States

• Led creative, logistics, and managed financials for "Rays on the Runway,” an annual fundraiser with Tampa Bay Rays players and dream children with life-threatening illnesses, and the “Field of Dreams” sports auction. • Maintained website and wrote press releases to generate interest in the organization and its events.

• Made a donation valuation analysis showing financial and non-financial Rays assets donated and evaluated all partnerships.• Reviewed numerous advertising opportunities that arose and gave recommendations.

• Oversaw day-to-day operations and assisted with community events for FedEx at FedEx Field, home of The Washington Football Team. • Created quarterly and full season reports for FedEx, including FedEx media impressions received through their partnership with The Washington Football Team.

• Determined innovative ways to advertise the FedEx Golf Anywhere Challenge, including working with the creative agency on banner ads, website design, and utilizing owned media. • Constructed a global advertising review by analyzing trends, countries of interest, and current initiatives by other multinational corporations. Compared to FedEx’s campaign and gave recommendations for future endeavors.

• Bought and maintained media schedules for clients valued at over $2 million a year.• Analyzed quarterly posts on television buys comparing estimated ratings to actual ratings, regularly exceeding goal.• Purchased television, radio, print, and digital media for clients using negotiated rates that resulted in savings of up to 75%. Also negotiated added value, including no charge radio remotes, additional spots, and website banner ads.• Measured impact of digital ads using various… Show more • Bought and maintained media schedules for clients valued at over $2 million a year.• Analyzed quarterly posts on television buys comparing estimated ratings to actual ratings, regularly exceeding goal.• Purchased television, radio, print, and digital media for clients using negotiated rates that resulted in savings of up to 75%. Also negotiated added value, including no charge radio remotes, additional spots, and website banner ads.• Measured impact of digital ads using various KPI and adjusted buys as necessary to maximize ad performance. Show less

Mba

Activities and Societies: VP of Fundraising for the Graduate Marketing Association, Member of Georgetown Women in Business.

Bachelor Of Science, Psychology, Business

Graduated cum laude. Majored in Psychology and minored in Business Administration. Florida Bright Future's Scholarship recipient.