Amy Farrell Email & Phone Number

Greater Boston

Selected among multiple qualified candidates to create and manage strategic public relations and top tier business media campaigns for Fortune100 clients in the technology, SaaS, B2B, B2C, and wireless/telecommunication industries. Collaborated closely with CEOs and other C-Level executives of Fortune 15-100 companies, directly handling media relations and activities. Represent the organization as one of its expert media relations personnel in charge of managing and facilitating tier-one media and analyst relations across many of the agency's technology clients. Assigned to create strategic PR plans to aid clients in meeting corporate and marketing objectives.Notable Achievements: Instrumental in the design and execution of a unique “Corporate Media Team” to span 5 different business units across Fortune 100 client organization by consolidating independent groups, developing consistent messaging, creating cohesion among all groups to portray a more comprehensive and holistic story to the public. Earned the privilege to serve as a member of a committee consisting of few top executives to develop an executive team for a Fortune100 client’s C-suite, which included tier speaking engagements, profiles, inclusion in business press stories, etc. Designed and implemented 2 models created and repurposed for other clients resulting in elevated exposure for other senior executives and landed more budget from other existing accounts to recreate programs like this. Recognized as a leader and credible mentor and presented with the first-ever “Hero award” for achieving and exceeding business goals for Fortune100 client Executed strategies and initiatives that helped win a multimillion-dollar account using an existing media team/executive visibility models to pitch to a C-suite PR program for a Fortune15 client. Equally aided the company in landing many multi-million dollar new business account.

Greater Boston Area

Progressed through roles of increased responsibilities to focus on high-level media relations for clients in the technology, SaaS, B2B, B2C, and wireless/telecommunications industries, from startups to Fortune100. Secured and facilitated briefings, broadcast opportunities, tradeshow support, and press tours. Responded to all requests for proposals on behalf of the agency and participated in new business meetings/presentations while coordinating all internal agency staff. Successfully delivered stories and public appearances that strongly placed the organization in good standing with its audience.

Greater Boston Area

Steered the daily management of client media relations as well as staff and individual supervision. Promoted principles of normalization and dignity to gain customer trust and loyalty.Participated in and supervised all daily interactions and activities to solidify safe home practices for individuals.Chaired the execution and enforcement of policies, regulations, and procedures compliance.

Greater Boston Area

Leveraged media and communications background in designing and implementing strategic public relations programs for various clients across the technology sector, including clients ranging from small to mid-sized technology companies as well as mid-sized PR agencies.

Responsible for creating and managing strategic public relations programs for a myriad of clients in the wireless and telecommunications space. Developed and executed thought leadership campaigns, created corporate messaging for clients to be used across all outbound communications, led global media campaigns, created and managed $120,000-$300,000/year client PR programs.

Framingham, Ma

Managed all PR strategies for global, public organization. Served as advisor to senior executives for major news events such as M&As and changes in leadership. Managed external PR firms in the United States and United Kingdom. Coordinated speaking engagements for executive management team at high level trade shows and conferences.

San Luis Obispo, California Area

Directed and implemented all PR strategies for global, public organization. Served as primary contact for all media and analyst relations, acting as company spokesperson for certain opportunities. Developed messaging and PR strategy for launch of the company’s highly successful IPnexus brand of gateways and servers, resulting in hundreds of media placements across top tier trade publications.

Boston, Ma

Served as team leader and day-to-day client representative. Responsible for developing communications strategies, programs and materials to support clients’ business goals, sales and partnership objectives, product launches, promotional campaigns, tradeshow activities, funding activities and brand building.

Wakefield, Ma

Responsible for assisting sales staff and managing large, contract-based clients including Hewlett Packard, Lucent Technologies and Fidelity Investments.