• Find and utilize inventory in all digital marketing platforms on behalf of the organization and sponsors.• Measure and report performance of digital marketing campaigns and assess against goals.• Identify trends and insights, optimize speed and performance based on the insights.• Brainstorm new and creative growth strategies.• Understand, negotiate, and implement legal functions as they relate to video licensing.• Assesses and determines licensing fees. • Implement copyright and trademark infringement in linear television and social media.• Collaborate with agencies and other vendor partners for fulfillment of sponsor-based marketing initiatives.• Train and support company media professionals on content management software • Evaluate emerging technologies, provide leadership and perspective for adoption where appropriate.• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.• Plan and execute web, SEO/SEM, marketing database (100k+), email, social media, and display advertising campaigns. • Collaborate with IT on technical updates affecting marketing and sales goals. • Work in a source-controlled programming environment.• Support social media with video content.Proficiency •Proficient in creating and applying marketing automation techniques•HTML, CSS, source control, Javascript, some C++•Strong writing and proofing skills•Experience with IT development workflowSoftwarePhotoshop, Android Studio, Visual Studio, Final Cut Pro, XCode, Constant Contact, Microsoft Office, Access, SQL Server, Sitefinity, WordPress, Wix + More. Notable Recent Accomplishments•Launched marketing campaign for ProRodeoTv.com yielding 6-figure profits, leading to multi-million dollar buy of ProRodeo’s media rights•Assisted in writing RFP for the redevelopment of ProRodeo.com •Helped drive value of social media posts for sponsors•Earned revenue in commercial footage licensing

Created and maintained content based on local events and community news. Taught workshops on participating in YourHub, community-based reporting. Utilized content manager DotNetNuke and maintained front-end and mid-level code. Designed, coded and maintained client web sites to help Wow! Marketing transition to ownership by The Gazette.

Designed and developed web sites in HTML and PHP, created and implemented advertising campaigns for both internal and client projects.

Performed case law data extraction and legal citation cross-referencing for Shepard's print and online legal products.