Marketing And Communications Manager, Telehealth
Current- American Heart Association National CenterJune 2000 - PresentMarketing Strategy & Program ManagementA results-driven professional with a proven track record in developing and executing marketing strategies for.
- Telehealth Marketing: Led digital marketing efforts for AHA's Center for Telehealth, including content creation and performance tracking across multiple channels (social media, web, email).
- Stakeholder Collaboration: Worked closely with clinical teams and departments to ensure seamless communication and program alignment.
- Performance Monitoring: Evaluated and refined campaign strategies to maximize engagement and telehealth service uptake.Marketing Manager, Quality Outcomes Research & AnalyticsApril 2019 – September 2024
- Promoted quality improvement and certification programs targeting healthcare professionals and organizations, focusing on branding, lead generation, and campaign execution.
- Successfully managed multiple projects and budgets, ensuring timely delivery within financial targets.Program & Marketing Manager, Patient Education & Risk Factors2014 – 2019