Amy Featherston Email & Phone Number

American Heart Association National CenterJune 2000 - PresentMarketing Strategy & Program ManagementA results-driven professional with a proven track record in developing and executing marketing strategies for high-impact programs. Experience includes:• Telehealth Marketing: Led digital marketing efforts for AHA's Center for Telehealth, including content creation and performance tracking across multiple channels (social media, web, email).• Stakeholder Collaboration: Worked closely with clinical teams and departments to ensure seamless communication and program alignment.• Performance Monitoring: Evaluated and refined campaign strategies to maximize engagement and telehealth service uptake.Marketing Manager, Quality Outcomes Research & AnalyticsApril 2019 – September 2024• Promoted quality improvement and certification programs targeting healthcare professionals and organizations, focusing on branding, lead generation, and campaign execution.• Successfully managed multiple projects and budgets, ensuring timely delivery within financial targets.Program & Marketing Manager, Patient Education & Risk Factors2014 – 2019• Developed AHA’s high blood pressure management strategies and led a national quality initiative that exceeded registration goals.• Managed over $2.5M in sponsor-funded projects, collaborating with corporate partners to drive mutual objectives.Corporate Promotions Manager, Scientific Meetings2001 – 2014• Managed the corporate revenue portfolio for AHA’s Scientific Meetings, generating over $4M annually through advertising, sponsorship, and educational programs.Project Coordinator, Professional Membership2000 – 2001• Led membership recruitment and retention campaigns and coordinated logistics for AHA’s Membership Booth and committee meetings.

Washington D.C. Metro Area

■ Support the Congressman on his day-to-day business needs by developing schedule, building relationships in congressional offices and with constituents, arranging travel, preparing briefings, placing calls and maintaining records.■ Manage the operations of the D.C. office such as maintaining inventory, identifying and securing meeting space, greeting guests, purchasing equipment and overseeing maintenance/repair and updating staff records.■ Supervised intern program and recruitment

San Antonio

■ Develop strong partnerships and communication linkages with external community leaders.■ Build community relations in the South Texas area. Represented Senator at regional events, greeted guests and provided customer service on constituent inquiries.■ Manage day to day operations of the South Texas office by overseeing event logistics, maintaining inventory, purchasing equipment and submitting all staff reimbursements.