Amy Feder Email and Phone Number

I work for a number of clients providing them with the marketing support they need. This includes but is not limited to, website management, graphic design, drafting of press releases, social media management and event coordination.

• Designed and created all collateral materials to include but not limited to print and web advertisements, banners, posters, logos, brochures, and direct mail pieces• Responsible for creating, submitting and maintaining the marketing budget for Bridge Street Town Centre, including quarterly reports and presentations to all tenants• Aided in the development, maintained and updated the Bridge Street Town Centre website• Implemented social media marketing programs utilizing and maintaining Facebook, MySpace and Twitter accounts• Established the first kids club, recruiting a membership of over 1,500 families and 4,000 children in less than 6 months• Designed and updated weekly E-Blast sent to over 5,000 opt-in VIP database members• Developed and coordinated all onsite functions and events to include but not limited to: monthly kids club events, daily pavement performers, annual holiday tree lighting, Fourth of July celebration, Centre Concert Series, charity events, and school events increasing traffic over 30% annually• Maintained centre gift card program including inventory management, sales, advertisement and merchant training and setup, increasing gift card sales over 200% annually• Designed and developed online ecommerce site, enabling the online sale of gift cards and future online sale of Bridge Street Town Centre merchandise• Established and managed Bridge Street Town Centre’s first Farmers Market, increasing each Saturday traffic by over 500 customers• Responsible for staffing and maintaining the Bridge Street Town Centre Customer Service and Carousel departments, including scheduling over 10 full and part time employees• Actively involved in the management of the operations and security staff of the shopping centre • Aided in the establishment and maintenance of over $200,000 worth of sponsorships for entertainment, holidays, walking trail, events and vehicles annually

Developed, designed and created all educational and training materialsPlaned, coordinated, researched, developed, prepared and distributed all publications and visual information projects (e.g., magazines, briefing boards, charts, table-top exhibits, special occasion displays, booklets, directories, brochures, etc.)Performed administrative support duties (e.g. typed minutes for Board Meetings and Committee meetings, typed all letters and memorandums, maintained office filing system, etc.)Researched, contacted and established relationships with all prospective membersPlaned and coordinated all association functions, events and community service within the community and within the industry

Produce a broad range of creative and informative products (e.g. print, display, electronic products, etc.) in support of organizational communication objectivesDetermine appropriate media and production methods for best visual impact of presentationsPlan, coordinate, research, develop, and prepare all publications and visual information projects (e.g., magazines, briefing boards, charts, table-top exhibits, special occasion displays, booklets, directories and brochures) Manage the ongoing development and daily maintenance of company websiteSystematically update and manage organizational databases to ensure completeness and accuracy

Work with local government officials, area volunteers and other employees to assess community needs in order to tailor the different programs to provide maximum benefit for all involvedPlan and implement membership strategies for cultivation; recruitment and retention of members Identify, establish and maintain collaborative efforts with community organizations and companiesContribute to fundraising efforts by maintaining relationships with individuals and funding agenciesCreate, prepare and give a variety of presentations at various speaking engagements and events

Developed lighting plans/packages best suited for a customer's need, as well as budget and schedule, and worked within those constraints to ensure that contractual deliverables are completed and accepted on time.Oversaw project from initial customer meeting to final billing with focus on customer satisfaction throughout the process to ensure current success and future businessCreated and executed project work plans and revised as appropriate to meet changing needs and requirements of customerTracked and reported labor hours and installation expenses per individual project to ensure project schedule is obtained, and the budget is not exceeded.Determined appropriate revenue recognition, analyzed project profitability and margins, and ensured timely and accurate invoicing to guarantee company success