Amy Ferro Email and Phone Number

Avaap is a B2B technology and advisory firm specializing in SaaS enterprise solutions such as Workday, Infor, Epic, and Tableau. My responsibilities include:• Lead strategic planning and execution of end-to-end B2B digital marketing programs and integrated campaigns across multiple channels for consulting services.• Manage cross-functional enablement by collaborating with sales, executive leadership, and stakeholders to ensure the successful execution of marketing initiatives.• Manage and optimize use of HubSpot to ensure efficient campaign execution and lead generation.• Analyze and report on campaign performance metrics to continuously refine strategies to optimize content performance.• Create and manage branding, brand identity, collateral, and presentations to ensure brand consistency and support business development.• Lead event and webinar planning, promotion, coordination, budget management, and post-event strategies, ensuring alignment to overall marketing strategy.• Manage and optimize use of HubSpot to ensure efficient campaign execution and lead generation.• Analyze and report on campaign performance metrics to continuously refine strategies to optimize content performance.• Directed the redesign of the company website to enhance user experience and improve SEO, resulting in an increase in organic traffic and engagement.• Implemented Microsoft Planner and revamped SharePoint page to increase team collaboration and improve user experience.

• Led the creation and implementation of marketing programs aimed at driving engagement and growth, focused on healthcare audiences and Infor ERP users.• Developed and managed content schedules for social media, website, blog, and email campaigns targeted for enterprise technology audiences.• Collaborated with cross-functional teams, including sales and leadership, to create compelling collateral and presentations that supported business development and client education.• Directed marketing activities for conferences, webinars, and user groups, ensuring seamless execution and alignment with broader marketing goals.• Managed corporate communications, including press release creation and internal communications.• Managed multiple projects simultaneously, ensuring on-time and on-budget delivery of marketing initiatives.

AC Best Docs is a private healthcare practice specializing in physical therapy, chiropractics, and pain management. My responsibilities included:• Created and executed B2C marketing campaigns in the healthcare sector, focusing on promotion of new programs and brand positioning.• Developed engaging content and copy for print, social media, and website, contributing to increased brand visibility and customer engagement.• Designed and implemented email campaigns and advertisements, resulting in improved campaign performance.

• Crafted persuasive copy for promotional materials, including emails and brochures, to support lead generation and education efforts.• Managed and curated content for social media platforms, enhancing brand presence and audienceengagement.• Assisted in daily operations, providing customer service when needed.

The Beauty Store and Salon is a chain of retail stores specializing in beauty products and offering salon services. My responsibilities included:• Assisted customers through excellent product knowledge and recommendations to increase sales and repeat business.• Analyzed inventory and stock product according to optimal selling placement.• Scheduled appointments and oversaw payment for 2-3 stylists.

Enchanted Celebrations provides wedding photo, video, and DJ services. My responsibilities included:• Modified raw photographs in Adobe Lightroom before distribution to customer and use for website and social media.• Collaborated with Production Manager on reviewing videos before sending to clients and completing production orders.• Designed customized photo books to meet clients’ expectations.

Rock the Aisle Bridal hosts bridal shows, expos, showcases, and other wedding events around New Jersey. My responsibilities included:• Redesigned email campaign for multiple brands, leading to a higher click-through rate and improved ROI.• Created and updated website copy, promotional materials, and managed social media scheduling, including copywriting for social media, blogs, and e-books.• Improved SEO and NAP data, including researching keywords for top hits.• Maintained customer data through Zoho CRM.• Assisted with marketing and sales orders.