Amy Ferry Email & Phone Number

Lakeville, MN, US

San Francisco, California, US

• Developed research position as the first ever Consumer Insights employee, establishing B2B and B2C bi-annual surveys, NPS and loyalty, Brand Equity, Usage and Awareness, and qualitative research processes
• Facilitated 1X1 interviews designed to understand OpenTable’s customer segments
• Worked cross-functionally with Product, Restaurant marketing, Content marketing, Performance and Consumer marketing to create research roadmaps
• Created bi-weekly alerts to notify team members of trends in the marketplace
• Circulated competitive intel updates to keep a pulse on the competition
• Curated research presentations and shared information across the organization and with key stakeholders

San Jose, CA, US

• Trend expert who circulated quarterly insights newsletters and weekly competitive intel to keep a pulse on the competitive landscape
• Created a research community, entitled the Creators’ Community, to facilitate quick turn-key insights for the organization
• Designed research that included: CSAT studies aimed to understand satisfaction with current products, UX design site-intercept studies that tested A/B design options for website navigation, concept tests for innovation.
• Leader of the Culture Captain group that facilitated activities designed to promote culture and belonging

Green Bay, WI, US

• Partnered with the Alive! multivitamin and Nature’s Way probiotics brand teams to design research projects aimed to answer their business needs
• Researched consumer trends in the CPG space and used insights to inspire innovation
• Designed research aimed to understand business objectives including segmentation studies, brand equity positioning, concept tests, TURFs, discrete choice studies, packaging design testing, pricing studies, IHUTs, CLTs.
• Facilitated research workshops that established brand identity
• Helped develop innovation ideas designed to fill out product pipelines
• Expert at understanding each of the brands’ consumer segments and directed all research towards capturing the interest of these targets

Toronto, Ontario, CA

• Proficient in all aspects of the customer journey such as: dedicated customer focus and consultation, quality delivery, and client satisfaction
• Conducted and managed many different quantitative research studies: max diff analyses, concept tests, pricing studies, in-home usage trials, and segmentation projects
• Facilitated qualitative forums, promoting consumer interaction
• Communicated with clients on a regular basis, managing projects from start to finish
• Experienced with programming, sample deployment, and tabulation using a software platform

Nuremberg, Bavaria, DE

• Analyzed NPS scores year over year and recommended ways to improve customer loyalty
• Worked directly with senior level researchers in the Customer Loyalty division to complete client requests in a timely manner; these requests included: compiling sample files, discussing questionnaire modifications.

Nuremberg, Bavaria, DE

• Obtained a graduate level internship working under Dr. Vernon Devine helping clients, face-to-face, combat their anxiety issues by observing their problematic behaviors in their natural environments and coming up with.
• Compiled and synthesized all clients’ information for research purposes so as to better understand anxiety disorders as a whole
• Privy to proper etiquette when working directly with a client

Chicago, Illinois, US

• Conducted a content analysis on Facebook and inferred students’ personalities by looking at their profile pictures
• Used real world research on the Big Five personality traits to help design this project
• Found that the 15 men and 15 women differed on three of the traits including: Extraversion, Conscientiousness, and Agreeableness

Chicago, Illinois, US

• Led experiments in a lab setting for younger students
• Explained the importance of personality as it relates to the greater society
• Collected data by asking students open-ended questions and coding the responses
• Gained insight into the details involved in experimental design

Chicago, Illinois, US

• Developed own research project with an emphasis on the educational development of children
• Completed a content analysis of Dora the Explorer and discussed its implications for children ages 2-7
• Evaluated the data and found that by watching the show, children were more familiar with verbal content than quantitative content as a result of viewing the television episodes

Master'S In Psychology, Clinical, Counseling And Applied Psychology

Bachelor Of Arts Degree And Bachelor Of Sciences Degree, Sociology And Psychology

High School Diploma