Amy Ficon Email & Phone Number

Bridgewater, Nj

Bridgewater, Nj

Responsible for all aspects of establishing the Messer brand in the Americas, marketing communications, press/media relations, crisis management. Provide strategic counsel and develop plans that create meaningful bottom line results.

Murray Hill, Nj

Design, develop and deliver all aspects of integrated Marketing Communications for Linde Americas. Provide strategic counsel and develop plans that create business results. Expertise and skill in the use of Social Media, Public Relations, Corporate Social Responsibility, Marketing Communications, Internet, Microsite and SEO strategies, Crisis communications and Media training, Tradeshows.

Wayne, Nj

Developed and implemented the marketing communications strategy for $170 Million Global Performance Chemicals division. Focus on developing and delivering high impact marketing communication collateral for 17 diverse market segments including Oilfield, HI &I, Coatings, AgChem and Plastics. Primary relationship manager with external MARCOMM agency.•Using the appropriate vehicle for each market, increased collateral output of Performance Chemicals by 800 % in first year at ISP. Included major target market rebranding, sell sheets, technical conferences, public relations, sales training, video development and technical illustrations. •Built 4 major micro sites and 2 landing pages, with 3 under construction. Implemented Google Analytics as measurement tool on “campaign” effectiveness and traffic to sites. •Appointed Team Lead for the overhaul of corporate website. Drove team of 15 cross functional, cross Business Unit, cross segment leaders to revamp website. Screened and hired outside consultants to deep dive into ISP organization, identify infrastructure and organizational issues. Prepared and presented investment to Leadership Team. Overall budget $2.5 million.

Independent consultant that was hired to perform needs analysis on branding and marketing collateral. Developed recommended actions and designed sales campaigns to help leverage strength in marketplace.

Developed and executed targeted marketing initiatives in support of $2.6 Billion North American industrial gases company across 5 major industry segments, reporting to the Vice President of Commercial Development. Managed planning, development and execution of marketing programs with an $800,000 budget.

Market focused leader of program that enabled sustained year on year growth of the largest industry segment in the North American business portfolio ($200 million+). Identified leads, monitored and assessed trends in the market, gained competitor insight, generated and championed sales campaigns for technology launches and market trend capture, drove internal dialogue between business unit functions.

Led the development, communication and execution of global bakery market segment strategy. Leveraged technical and industry knowledge to identify profitable new opportunities and acquired/organized the resources required to execute the plan. Provided technical support consultation to Business Units (e.g. North America, Europe, Africa, and Southeast Asia).