I’ve spent my career building and shaping brands during times of rapid change. I helped potato farmers navigate the era of low-carb diets. I secured coverage in major media outlets leading up to the acquisitions of Bebo and Mint.com, and led LivingSocial’s PR efforts bridging from Facebook darling to local merchant marketplace. I took Silicon Valley journalists through a walk down memory lane at the Computer History Museum’s reopening. All of which led to coverage in The New York Times, Wall Street Journal, Bloomberg Businessweek and NBC to name a few. Over the course of 8 years with SAP Concur, I built TripIt’s high-performing PR and social program from scratch, provided a voice for the award-winning redesign of TripIt.com, and created the messaging and brand experiences for Concur’s travel portfolio (TripIt, Hipmunk, Concur TripLink and ExpenseIt). Most recently I helped SAP Ariba and SAP Fieldglass celebrate the role of its customers in navigating supply chain disruption.Along the way, I’ve helped people fulfill the potential of their professional selves, while increasing awareness of the experiences and causes that give us purpose. I created BestfortheMoment.com to cheer on working moms and entrepreneurs, aka “Mama Makers and Shakers.”I live in the Austin hill country with my husband, two boys and labradoodle.