Amy Fletcher Email & Phone Number

Golden Valley, Minnesota, United States

Plymouth, Mn, United States

White Bear Lake, Mn

Launched a successful Amazon account via FBA and FBMForecast and merchandised skus across 30+ product categoriesBecame versed in Amazon processes such as Brand Registry, creating a storefront, implementing enhanced brand content, directing qualified leads by using targeted campaignsPartnered with vendors to develop packaging efficienciesDeveloped shipping logistics strategies for Operations team to improve inventory managementLead process improvement initiatives around internal project management, particularly with Quickbase and PJM toolsEnhanced brand engagement through highly engaging social media and email campaignsManaged 35+ websites including front and back-end UX optimizationsSupervised the Lead Content Writer and team in the Philippines by delegating projects, managing prioritization and performanceCreated high performing PPC marketing campaigns using Google AdWords, Bing, and social media channelsManaged price testing strategies and improved margins by implementing new pricing tactics

Plymouth, Mn

Provide regular reporting and analysis of site KPIs, critical funnels, and other dataReview key event conversions on the site Develop weekly decks providing insights on specific page performance with recommendations for website improvementAnalyze impact of email sends with conversion rates, direct sales, entry page performance etc.Understand impact of promotion/pricing on site conversion and how weekly business is impacted by it

Greater Minneapolis-St. Paul Area

Analyzed website usage patterns including click through rates, conversion rates, bounce rates, and exit pages and reported significant findings to managementCreated reports of advertising profits or losses and successfully implemented new ads to increase salesEstablished a new Google Analytics campaign to seek quality scores of 100% and increase ad serve percentages from previous weeks