As a Fractional Marketing Director, I provide expertise in marketing strategy, CX, branding, copywriting, social media management, public relations, influencer relations, email marketing, photo shoot styling + management, and agency management. My focus is on the fashion, lifestyle, and home industries assisting clients like athletic apparel brand, IBKUL, and handmade leather goods maker, TUSK to grow their brands.

Managed the strategic marketing efforts of MirrorMate.com, an e-commerce home decor brand that manufactures and retails DIY kits to frame wall-mounted bathroom mirrors. During my tenure the company grew into a multi-million dollar brand by targeting the female, suburban home-owner with a passion for DIY. Responsibilities included: - Development and oversight of brand guidelines and consistent brand voice across all platforms, from website to collateral, to trade show banners and digital ads. - Management of website front end, including the transition to Shopify 2.0 and CRO improvements to mobile, home page and more that increased conversion rate of the over 1 million site visitors to 2.5% in 2023. - Management of email database of 170,000 subscribers. Design, development and deployment of all email, SMS and push notification campaigns and automated workflows, resulting in $1.75 M in revenue for 2023. Site boasts an email capture rate from the home page pop-up of 5.6%, well above industry standards. - Oversaw the Digital Marketing firm's advertising on Meta, Pinterest, Google and Bing, including review and approval of all creative content and oversight of ROAS goals.- Coordination and oversight of all product photography, measurement/installation videos and instructions.- Copywriting, including development of new product descriptions and product names.- Social media management of Meta, Pinterest, TikTok, X and Houzz - including posting of content and timely response to consumer inquiries and comments. - Launched the Influencer Relations program, utilizing Instagrammers to play the valued role of brand ambassador by exchanging products for content. - Work with SEO consultant to ensure search remains a top traffic driver with top page ranking for key terms and a continually updated site with fresh design content on the blog page.- Secured press placements in Real Simple, Better Homes & Gardens, Traditional Home, House Beautiful and more.

Provided media relations consulting and event management for such clients as Honey Dew Donuts, 360 Public Relations, MirrorMate LLC and Oh! Toys, among others.

Led the development and execution of PR programs for The First Years, Crock-Pot Slow Cookers, Honey Dew Donuts and Boston's Hotel140.

Led the development and execution of PR programs for Hasbro's Playskool, Milton Bradley and Girl's Toy brands with an annual budget of $1M. Highlights include: - Press tour for Rubik's Cube World Champion to outlets such as Ellen DeGeneris Show, Good Morning America and CBS Early Show. Overall coverage around the winner reached a circulation of 8.8 M in print and 15M in broadcast viewership. - Introduction of the "Brain Freeze" ailment featuring an ice cream cone in the Operation game with banner coverage at the top of the Health section of USA Today, and pick up by the Associated Press. Coverage of the campaign spanned 43 print and 191 broadcast outlets. Health reporters were included in the outreach and enjoyed covering a light-hearted "heath" story.- Launch of the Twister Moves game featuring Backstreet Boy Nick Carter in New York with Satellite Media tour- Annual press tours through Hasbro's New York Showroom during Toy Fair, showcasing the new game and toy introductions for the year.