Amy Forsthoefel Email & Phone Number

Dayton, Oh, Us

Dayton, Ohio Area

Champions public needs within agency. Acts as voice of the customer in cross-functional teams and initiatives. Establishes and/or streamlines processes to improve customer service. Identifies service issues and develops solutions. Monitors competition and performs secondary analysis. Directs and coordinates activities concerned with primary and secondary market research of the park audience and industry with regard to topics such as usage patterns, issue identification, awareness, needs… Show more Champions public needs within agency. Acts as voice of the customer in cross-functional teams and initiatives. Establishes and/or streamlines processes to improve customer service. Identifies service issues and develops solutions. Monitors competition and performs secondary analysis. Directs and coordinates activities concerned with primary and secondary market research of the park audience and industry with regard to topics such as usage patterns, issue identification, awareness, needs and other topics. Coordinates and manages the facilitation of research as needed at events, programs, online, and during independent usage. Forecasts and tracks trends and analyzes collected data. Monitors industry statistics and follows trends in trade literature. Gathers and analyzes data on competitors, other park districts and parallel industries. Acts as consultant on research techniques and findings for internal and external clients. Conducts innovation research. Devises and evaluates methods and procedures for collecting data such as surveys, opinion polls, questionnaires and other methods, or arranges to obtain existing data. Measures market feasibility of new products through user data, trend analysis and market research. Evaluates business and human resource processes through research, analysis and benchmarking with other park districts to identify improvements. Collects agency activity and visitor attendance data. Analyzes data, identifies trends and develops reports. Communicates findings, including mapping data in GIS. Guides strategic plans for marketing campaigns, new product development and roll outs, and other agency initiatives through use of market data, forecasting, and performance. Generates creative ideas and conducts subsequent research, develops and executes plans, and follows-up. Measures the effectiveness of marketing, advertising, and communications programs and strategies, including segmentation and branding. Show less

Dayton, Ohio Area

Responsible for directing and coordinating activities concerned with primary and secondary market research for the park audience and industry with regard to topics such as:- usage patterns- issue identification- awareness- needsAlso responsible for the planning and formulating aspects of research and development proposals, such as objectives, applications to use findings, project costs and resource requirements.

Spring Valley, Ohio

Marketing and brewer outreach for a small commercial hops and barley farm near Spring Valley, Ohio featuring hand-picked, slow-dried and hand-packaged hops as well as onsite crafted malts.

As director of Practice Management product marketing, I worked closely with the Practice Management solution line leadership of LexisNexis US Legal Markets to establish and execute the overall product marketing strategy for the Practice Management solution line products. I was charged with the following:- Evaluating market penetration of LexisNexis Practice Management products, and executing a strategy whereby the company is positioned as the brand leader in each market in which it… Show more As director of Practice Management product marketing, I worked closely with the Practice Management solution line leadership of LexisNexis US Legal Markets to establish and execute the overall product marketing strategy for the Practice Management solution line products. I was charged with the following:- Evaluating market penetration of LexisNexis Practice Management products, and executing a strategy whereby the company is positioned as the brand leader in each market in which it competes. This includes working effectively with the various functional and business heads of LexisNexis Practice Management solution line to drive successful marketing strategies.- Working with entire marketing organization to help drive a positive and productive relationship with the core stakeholders.- Developing and executing strategies to help drive effective demand and lead generation activities nationally and horizontally across segments. Show less

Lead team of 11 Web development professionals who:- Act as enter of expertise for marketing Web design & usability for entire corporation.- Act as preferred source for Intranet & knowledge management consulting.- Drive strategy for eCommerce (Bookstore), corporate Web site, corporate intranet and corporate sales portal.Required management of a budget over $1MM, measuring and reporting team effectiveness, as well as increasing productivity and cost savings for various… Show more Lead team of 11 Web development professionals who:- Act as enter of expertise for marketing Web design & usability for entire corporation.- Act as preferred source for Intranet & knowledge management consulting.- Drive strategy for eCommerce (Bookstore), corporate Web site, corporate intranet and corporate sales portal.Required management of a budget over $1MM, measuring and reporting team effectiveness, as well as increasing productivity and cost savings for various business units. Show less

As the Manager of lexisnexis.com, I provided strategic, creative, and tactical guidance for a variety of online revenue-generating communications vehicles. As Webmaster, I was directly responsible for the lexisnexis.com corporate web site. I was responsible for deploying online LexisNexis brand initiatives in the US and coordinating with worldwide launches. The focus was on developing competitive message strategies, delivering them through integrated communication plans, and setting clear… Show more As the Manager of lexisnexis.com, I provided strategic, creative, and tactical guidance for a variety of online revenue-generating communications vehicles. As Webmaster, I was directly responsible for the lexisnexis.com corporate web site. I was responsible for deploying online LexisNexis brand initiatives in the US and coordinating with worldwide launches. The focus was on developing competitive message strategies, delivering them through integrated communication plans, and setting clear metrics for awareness and perceptions. I was ultimately responsible for the implementation and realization of the strategic and tactical plans for the LexisNexis dotcom Web sites. Show less

Designed and maintained corporate web site, internet marketing campaigns, and corporate intranet. Led launch of new corporate site created to consolidate over 100 marketing sites owned by LexisNexis to unify the corporate brand globally.

Conceptual and artistic direction as well as production and some purchasing for a wide array of print projects, from collateral to packaging, direct mail to promotional item and tradeshow design. Worked with outside agencies and hired freelance designers & illustrators when needed.

Responsible for the design and production of a bi-weekly tabloid newspaper. Duties included: concept and design of client advertising, page layout and signature design, file output and assembly for print, onsite photography, and production planning.

Bachelor Of Arts (B.A.), Graphic Design & Photography

Activities and Societies: Student Senate, Presidential Corps

Education record

Partial Masters Certificate, Geographic Information Science And Cartography