Promoted to lead Professional Commercial strategy & Global Education division focusing on the business leading Haircare category; building and managing a commercial channel, market capability, brand awareness and training to ensure best in class directives.● Developing and executing a global education strategy & business plan in line with key NPD launches● Managing a £££k budget to create a global digital learning platform with innovative content requiring multi-lingual functionality and regional variations to support a global rollout across 20 markets internally and for retailers.● Driving core commercial, marketing and creative activities for each market, including setting up feedback mechanisms and performance metrics to measure and optimise results/outcomes● Designing training strategies for supporting markets to deliver best in class demonstrations● Collating and disseminating product feedback from internal and external market research to NPD and Engineering teams; focusing on optimising new product functionality, appeal and training needs● Launching new products to market with PR/Media, such as the Dyson Supersonic hairdryer, Dyson Airwrap styler and Dyson Corrale straightener● Training & collaborating with, global ambassadors alongside PR and Media teams to endorse the Dyson brand and increase Dyson’s credibility in the beauty/hair industryAchievements✔ Replaced global training app content with Global digital learning content accessible to internal teams and 3rd party retail.✔ Lead #Hairathome social media content during Covid-19 restrictions.✔ Produced local APAC consumer education initiative✔ Delivered company first full remote global education plan.✔ Nominated for global recognition reward for the delivery of China's first styling lookbook

Promoted to set up a new Global Education division focusing on the recently entered Hair sector; building and managing a new team, market capability, brand awareness and training to ensure best in class service.✔ Pioneered the launch of the company’s first internal global training app.✔ Instrumental in building a successful business case for qualified stylists as standard across all markets✔ Created 3 modules in 12 months including the first Hair Science module, and trained 500 staff users initially; with 2,000 staff globally trained by year end with an impressive pass rate of 98% ✔ Led first Global Capability Program (now bi-annual) with Education Managers in APAC, US/Canada, Europe & RoW; ensuring consistency and quality of brand/product positioning and training ✔ Introduced the Stylist Toolkit in partnership with Kent Salon to standardise kits across all markets, which subsequently led to the lucrative development and promotion of a Dyson brush with all gift purchases✔ Pioneered use of ‘How to”/YouTube videos, working with commercial/creative teams to produce and personally host 20 consumer facing videos attracting 1.5m views to date✔ Directed several TV campaigns with Creative team; generating exceptional results with Supersonic selling out globally within one month of launch and Airwrap selling out globally within 2 weeks of launch● Responsible for leading 12 regional Education Managers with responsibility for over 1,000 Stylists in 20 markets; with dotted line responsibility for overseeing staff training, development, and management

Managed £1m+ P&L to drive UK education strategy, programs and teams; ensuring best in classservice delivery to maximise product knowledge and sales across 40 retail stores (including Bootsand Selfridges) and all Dyson owned stores.➤ Replaced agency staff with employed qualified Stylists➤ Coached 8,000 Dyson staff to become Stylists➤ Introduced KPI’s, targets, a new commission structure, and a Global Induction Program➤ Led training academies and conferences for major retailers including Curry’s , Selfridges and Boots➤ Created and rolled out a new sales script and training to 200+ UK call centre staff➤ Improved sales conversion rates of agency staff from 10% to 50% by recruiting qualified stylists➤ Exceeded Dyson Supersonic annual target of £17m; achieving sales revenues of £33m

Promoted to deliver NPD ‘Train the Trainer’ seminars for EMEA capability training, communicateglobal education strategy, and support product launches, global ambassadors and major events suchas London fashion week; focusing on maximising global sales revenue, profit and market share.➤ Won Education Excellence Award (2015)➤ Won Direct Sales Team of the Year (2015)

Delivered product/sales training directly to UK salons, and promoted product ranges and academytraining courses to 30 Top Tier salons.➤ Won Regional Education Course Sales Person (2014) and Direct Sales Team of the Year (2014 & 2015) and Education excellence award (2015)

Sold and processed personal loans to customers in line with corporate policy by ensuring allpaperwork and governance was correctly completed.➤ Achieved top performing position for 3 months consecutively

Created training plans for high spending accounts across London and the South West, working withToni & Guy salons to deliver events, Vardering training, and product launches. Presented at RegionalCatwalk events to 200+ participants.