Amy Freese

Amy Freese Email and Phone Number

Director of Strategic Communications and Engagement @ Economic Development Corporation of Sarasota County
United States
Amy Freese's Location
United States, United States
Amy Freese's Contact Details
About Amy Freese

I lead strategic vision, brand management, and business development initiatives for both for-profit and non-profit organizations. My core competencies include strategies for digital content and platforms, retail marketing, partnership marketing, multicultural development, customer journey mapping, communications planning, social media, and PR.

Amy Freese's Current Company Details
Economic Development Corporation of Sarasota County

Economic Development Corporation Of Sarasota County

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Director of Strategic Communications and Engagement
United States
Employees:
44
Amy Freese Work Experience Details
  • Economic Development Corporation Of Sarasota County
    Director Of Strategic Communications And Engagement
    Economic Development Corporation Of Sarasota County
    United States
  • Calliope
    Business Partner
    Calliope Dec 2019 - Present
    Calliope offers consulting services focusing on business development, annual marketing planning, brand strategy, demand generation and campaign development. Business partner providing breadth of marketing services that include, but not limited to, sponsorships, brand strategy, communications planning, and content development.
  • Twin Cities Co-Op Partners
    Director Of Marketing & Development
    Twin Cities Co-Op Partners Feb 2020 - Aug 2022
    Minneapolis, Minnesota, United States
    As member of executive leadership team, led vision for the brand and new business development initiatives at retail and wholesale business units. Managed cross functional teams for multi-channel marketing and communication initiatives including integrated content strategy, in-store experience, digital strategy, advertising, media relations and community partnerships. Introduced innovative ways to garner broader reach and engagement that translates into daily sales transactions, customer loyalty and consistent revenue while maintaining a commitment to the mission of building community by developing a strong local food system.Under timeframe constraints to get new product line from wholesale to retail, streamlined market research on competitive set, created value proposition and brand positioning statement, and led process to evolve and trademark new brand for in-house product set of cut fruits, vegetables, and dips. Collaborated teams on name and design concepting to finalize and trademark Twin Cities Roots and Fruits now on shelves.
  • Be The Match
    Director, Strategic Marketing | Multicultural Development
    Be The Match Aug 2018 - Oct 2019
    Minneapolis, Minnesota
    Led team of 10 to develop new business growth strategies for ethically diverse audiences. Negotiated partnerships with sports franchises, universities, corporations and member-based organizations to register and retain members.
  • Be The Match
    Director, Brand Strategy | Social Media | Pr
    Be The Match Nov 2016 - Aug 2018
    Greater Minneapolis-St. Paul Area
    Managed PR, Social Media, Brand and Creative teams to deliver mission through acquisition and retention marketing campaigns, media channels, digital assets and partnerships. Celebrated team career highlights for record breaking social media metrics to register most members over specified period of time.
  • Meet Minneapolis
    Director, Marketing | Partner Development | Member Retention
    Meet Minneapolis Feb 2011 - Oct 2016
    Developed marketing strategy with partners and sponsors in private, commercial and non-profit sectors of business community. Managed, planned and implemented partnership sales, services and retention programs. Led negotiations to launch new partnerships with sponsors such as US Bank, Pepsi, Chevrolet, Delta Air Lines, Marriott and Hilton brands most of which included asset management, digital media planning and content marketing integration for consumer campaigns. Presented campaigns to board members and city management leaders. Led team of 5 with revenue, member acquisition and retention goals.
  • Minnetonka Public Schools
    Sustainability Development
    Minnetonka Public Schools Dec 2006 - Jan 2011
    Minnetonka School District
    With the goal to make an impact in school community, collaborated with district leaders to set standards and create measurable goals for sustainability programs in schools. Programs were established for best practices, guidelines and standards to save or raise money. Implemented effective communications to share accomplishments and to engage internal teams and external community members.
  • At&T
    Director, Alternate Channels
    At&T Jan 2001 - Dec 2005
    Managed channel performance for partnerships that included multi-million dollar budgets associated with consumer marketing of broadband services. Grew programs in retail channels with Best Buy, Radio Shack, Microsoft & Intel. Recruited and developed team of 8 account managers who delivered tens of thousands of subscribers every month. Key delegate with Dell Computer, which grew as largest revenue generating partner, to develop and launch first-ever sales tool integration of product service offer in telecommunications industry resulting in new channel for sales.
  • Prodigy Communications
    Manager, Consumer Marketing
    Prodigy Communications Aug 1997 - Dec 2000
    Directed consumer marketing and promotions teams to launch campaigns for internet service enrollment at onset of online industry producing results in Q4 '97 to Q1 '99 with subscriber enrollment doubling prior to IPO in 1999. Launched first-ever online coupon campaigns with Amazon.com, JCrew Online and eToys.
  • Acclaim Entertainment
    Retail Marketing Manager
    Acclaim Entertainment Jan 1995 - Jan 1997
    Created position responsible to develop video game product campaigns with partners such as Nintendo, Sony, Toys R Us, McDonalds, Warner Bros., NBA.
  • Minnesota Timberwolves
    Corporate Sponsorship Associate
    Minnesota Timberwolves Jan 1991 - Dec 1992
    Greater Minneapolis-St. Paul Area
    Negotiated and renewed sponsorship with Coca-Cola, McDonald’s, Domino’s Pizza, Nestle’ Foods Corporation, Minnesota State Lottery, Gatorade, Champion, and local television affiliates.

Amy Freese Skills

Marketing Product Marketing Strategy Leadership Management Fundraising Business Development Nonprofits Social Media Marketing Advertising Sales Event Management Program Management Marketing Strategy Event Planning

Amy Freese Education Details

Frequently Asked Questions about Amy Freese

What company does Amy Freese work for?

Amy Freese works for Economic Development Corporation Of Sarasota County

What is Amy Freese's role at the current company?

Amy Freese's current role is Director of Strategic Communications and Engagement.

What is Amy Freese's email address?

Amy Freese's email address is amyfreese@q.com

What is Amy Freese's direct phone number?

Amy Freese's direct phone number is +161276*****

What schools did Amy Freese attend?

Amy Freese attended Miami University.

What are some of Amy Freese's interests?

Amy Freese has interest in Yoga, Traveling, Biking, Running, Sustainable Practices And Buying Locally.

What skills is Amy Freese known for?

Amy Freese has skills like Marketing, Product Marketing, Strategy, Leadership, Management, Fundraising, Business Development, Nonprofits, Social Media Marketing, Advertising, Sales, Event Management.

Who are Amy Freese's colleagues?

Amy Freese's colleagues are George Purcaru, Anna Eger, Ali Aslam, Joan Mcgill, Russ Montgomery, Jay Schwedler, Nico Marchitello.

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