Amy Freese Email & Phone Number

United States

Calliope offers consulting services focusing on business development, annual marketing planning, brand strategy, demand generation and campaign development. Business partner providing breadth of marketing services that include, but not limited to, sponsorships, brand strategy, communications planning, and content development.

Minneapolis, Minnesota, United States

As member of executive leadership team, led vision for the brand and new business development initiatives at retail and wholesale business units. Managed cross functional teams for multi-channel marketing and communication initiatives including integrated content strategy, in-store experience, digital strategy, advertising, media relations and community partnerships. Introduced innovative ways to garner broader reach and engagement that translates into daily sales transactions, customer loyalty and consistent revenue while maintaining a commitment to the mission of building community by developing a strong local food system.Under timeframe constraints to get new product line from wholesale to retail, streamlined market research on competitive set, created value proposition and brand positioning statement, and led process to evolve and trademark new brand for in-house product set of cut fruits, vegetables, and dips. Collaborated teams on name and design concepting to finalize and trademark Twin Cities Roots and Fruits now on shelves.

Minneapolis, Minnesota

Led team of 10 to develop new business growth strategies for ethically diverse audiences. Negotiated partnerships with sports franchises, universities, corporations and member-based organizations to register and retain members.

Greater Minneapolis-St. Paul Area

Managed PR, Social Media, Brand and Creative teams to deliver mission through acquisition and retention marketing campaigns, media channels, digital assets and partnerships. Celebrated team career highlights for record breaking social media metrics to register most members over specified period of time.

Developed marketing strategy with partners and sponsors in private, commercial and non-profit sectors of business community. Managed, planned and implemented partnership sales, services and retention programs. Led negotiations to launch new partnerships with sponsors such as US Bank, Pepsi, Chevrolet, Delta Air Lines, Marriott and Hilton brands most of which included asset management, digital media planning and content marketing integration for consumer campaigns. Presented campaigns to board members and city management leaders. Led team of 5 with revenue, member acquisition and retention goals.

Minnetonka School District

With the goal to make an impact in school community, collaborated with district leaders to set standards and create measurable goals for sustainability programs in schools. Programs were established for best practices, guidelines and standards to save or raise money. Implemented effective communications to share accomplishments and to engage internal teams and external community members.

Managed channel performance for partnerships that included multi-million dollar budgets associated with consumer marketing of broadband services. Grew programs in retail channels with Best Buy, Radio Shack, Microsoft & Intel. Recruited and developed team of 8 account managers who delivered tens of thousands of subscribers every month. Key delegate with Dell Computer, which grew as largest revenue generating partner, to develop and launch first-ever sales tool integration of product service offer in telecommunications industry resulting in new channel for sales.

Directed consumer marketing and promotions teams to launch campaigns for internet service enrollment at onset of online industry producing results in Q4 '97 to Q1 '99 with subscriber enrollment doubling prior to IPO in 1999. Launched first-ever online coupon campaigns with Amazon.com, JCrew Online and eToys.

Created position responsible to develop video game product campaigns with partners such as Nintendo, Sony, Toys R Us, McDonalds, Warner Bros., NBA.

Greater Minneapolis-St. Paul Area

Negotiated and renewed sponsorship with Coca-Cola, McDonald’s, Domino’s Pizza, Nestle’ Foods Corporation, Minnesota State Lottery, Gatorade, Champion, and local television affiliates.