I'm a customer-focused product marketing/marketing professional with diverse experience and best practice knowledge. I apply a strategic lens, creative thinking, and storytelling skills to all deliverables and find innovative and creative solutions to business challenges. I am energized by making an impact and driving businesses forward.I help organizations increase brand/product awareness, sales success, and customer engagement by developing and executing integrated marketing strategies and campaigns for every stage of the customer journey, from go-to-market strategies and lead generation to customer retention. My expertise in content creation includes developing data-informed sales enablement materials, white papers, case studies, email, social, website copy, digital and traditional materials, and events.I'm an expert juggler who seamlessly delivers multiple quality projects on time and within budget using demonstrated strengths in project management, creative problem solving, communication, and strategic thinking.Contact: afriedland180@gmail.com AREAS OF EXPERTISE: MARKETING: B2B | B2B2C • Integrated Marketing• Product Marketing• Go-to-Market Strategy• Content Marketing• Field Marketing• Branding• Email Marketing• Lead Generation • Marketing Communications• Client Growth & Retention• Client Solutions• PromotionsEVENTS:• Event Planning • Event Management• Event MarketingCREATIVE SOLUTIONS:• Campaign Development & Execution• Collateral Development• Creative Development• Data-driven Storytelling• Presentation Development• RFP Development• Sales Enablement Material CreationMANAGEMENT: • Budget Oversight• Marketing Strategy • Project Management• Team Leadership• Vendor ManagementTECHNICAL SKILLS:• Adobe Creative Suite• HTML & CSS• Constant Contact• Google Suite• MailChimp• Microsoft Office• WordPress•Hubspot
Listed skills include Integrated Marketing, Digital Media, Marketing Communications, Advertising, and 39 others.