Amy Futral Email & Phone Number

Charlotte, NC, US

Charlotte, North Carolina, US

San Diego, CA, US

• LightStream is the nation's premier online consumer lender. Our mission is to innovate, invent and constantly seek a brighter approach to money. The freedom to do that comes from the fact that we're backed by Truist.
• Assisted with multiple direct response marketing channels to provide good-to-excellent credit consumers with low-interest, fixed-rate loans and world-class service while working to uphold position as the nation’s.
• Drove content brainstorming, creation, publishing, and analysis of KPIs for organic social media channels via partnership with creative team to drive conversions and brand growth
• Co-managed production of 2-3 influencer marketing campaigns per year from inception to launch via campaign strategy, defining of customer segmentation and targeting strategies, content creation, review, and editing.
• Created and presented quarterly direct mail and email competitive reviews to help drive informed business decisions and identify opportunities to engage with consumers
• Developed ad copy for paid search account restructuring, monitored brand trademark violations, and owned development of Microsoft Audience Network Debt Consolidation display campaign

Charlotte, North Carolina, US

• Participated in comprehensive, structured rotational program that provides strong foundation in the financial services industry through education, experience, and exposure
• Developed core competencies of leadership, financial services acumen, innovation and technology, risk governance and assurance, and professional skills through facilitated learnings, sessions with executive leadership.
• Applied risk management and assurance strategies through case study analysis and presentation during rotations in the Risk Management Organization and Audit Services
• Researched and analyzed trends and data surrounding post-pandemic worker psychology, educating and informing executive leadership
• Partnered with Truist Leadership Institute (TLI) sales and marketing team to bring Conscious Leadership+ eBook to market through strategic marketing campaign, establishing TLI as the market leader for this tool

Charlotte, NC, US

• As a continuation of summer internship, programmed and fielded quantitative primary research study to 1,500 participants in Italy and United States focusing on impact of COVID-19 on consumer behavior and perceptions.
• Cleaned, analyzed, and reported study data to understand key insights and make recommendations, enabling stakeholders to make informed business decisions
• Presented study findings to global employees, division leadership, and members of executive leadership team
• Assisted with fielding and cleaning of 2021 E-Commerce Sustainability study

Charlotte, NC, US

• Designed, programmed, and fielded quantitative primary research study to 1,500 participants in China focusing on impact of COVID-19 on consumer behavior and perceptions related to e-commerce and meat purchasing and.
• Cleaned, analyzed, and reported study data to understand key insights and make recommendations, enabling stakeholders to make informed business decisions
• Presented study findings to 43 global employees, division leadership, and members of executive leadership team
• Collaborated with employees in China, Italy, Australia, and United States to gain understanding into areas of focus for the study and learn about existing product portfolio, competitive products, Innovation &.

Chicago, Illinois, US

• Led appointments with clients to facilitate bridesmaid dress selection process and provide excellent experience and service
• Communicated with designers to provide clients with up-to-date information
• Scheduled appointments, managed all communications via store email and phone, and created and managed virtual showrooms for each bridal party
• Facilitated shipping and receiving of dresses and processing of sales and bridal party orders

New York, NY, US

• Consulted with 5-10 customers at any given time on sales floor to deliver exceptional service and generate sales
• Collaborated with other store associates and managers to accomplish projects such as product stocking and replenishment, inventory, and rollouts
• Captured and created customer profiles to increase brand awareness and loyalty

New York, NY, US

• Led and managed a team of 5-7 sales associates in results-driven environment to ensure seamless execution of daily operations
• Analyzed previous sales statistics and applied key performance indicators to optimize and forecast current industry trends, contributing to store surpassing $2 million in sales
• Executed and oversaw projects such as visual merchandising, inventory, and product rollouts
• As Events and Marketing Manager, planned and hosted in-store events with local artists, influencers, and partners, increasing sales by 2.5% and establishing relationships within the community
• Managed day-to-day cash handling and events budget, better allocating funds and reducing unnecessary expenses

New York, NY, US

• Led and managed a team of 5-7 sales associates to ensure sales floor runs efficiently and daily operations are achieved
• Executed and oversaw projects such as visual merchandising, inventory, and product stocking and replenishment
• Performed all store opening and closing duties, including cash handling and analysis and application of key performance indicators

New York, NY, US

• Consulted with 5-10 customers at any given time on sales floor to deliver exceptional service and generate sales
• Collaborated with other store associates and managers to accomplish projects such as product stocking and replenishment, inventory, and rollouts
• Captured and created customer profiles to increase brand awareness and loyalty

Bachelor Of Science - Bs, Business Administration- Marketing

Bachelor Of Arts - Ba, Psychology