Amy Gaeth Email & Phone Number

Milwaukee, Wi, Us

Greater Milwaukee Area

Greater Milwaukee Area

Greater Milwaukee Area

. Coordinated executive calendar, schedule and travel.. Planned and executed board meetings and special events.. Solicited and secured donations to support a multi-facets mission.. Performed accounting duties: expense reports, accounts receivable and credit card reconciliation.. Produced content for various media: email, website, newsletter, app and social media.. Managed media relations: scheduled interviews; recruited sources; wrote press releases.

• Led strategic direction of WICPA communications and public relations initiatives, including publications management, media relations, crisis communications and event planning. • Supervised communications team and managed department budget to ensure appropriate cost containment of staff and publication resources.• Led the redesign of three publications, created a new publication and added a digital delivery option for all publications. • Developed the first-ever employee onboarding program, which enhanced the organization’s hiring process and successful acclimation of all newly-hired employees to the workplace.• Established procedures to regularly evaluate and enhance readership value of publications.• Led brand-enhancing image campaign to promote the value of the CPA.• Planned professionally-facilitated focus groups of members to determine specific organizational opportunities to increase the value of WICPA membership and thus increase member recruitment and retention success.• Supervised the execution of the media relations plan to create public awareness of the value of the CPA and the accounting profession.I had the privilege of working with Jeff Lemmermann, CPA, avid writer and committee member, who said: "Amy has always done a great job with organizing and moderating the events I've participated in at the WICPA. She pays great attention to detail, and communicates well with all participants. She maintains a high level of professionalism and her skill set would be an asset to any organization."

• Managed editorial strategy, secured writers and photographers and led content management team for On Balance, an 8,000-plus circulation professional trade magazine.• Managed the production process and ensured the magazine was published consistently with editorial ratios, AP style standards and the content aligned with the mission and readership.• Contributed to the association’s editorial, including writing, editing and proofreading copy for publications, web content, and e-newsletter content and internal communications.• Collaborated with multiple teams for the creative development and production of editorial content to appeal to the diverse membership. I had the honor of collaborating on articles with Rick Taylor, CPA, who said..."Amy is extremely professional and precise. She is easy to work with, flexible and looks at things from a different perspective to find the value. I very much enjoyed working with her over the years. We always produced something worth reading when we were done." I had the pleasure of working with copyeditor Joan Bahr who said..."Amy is the consummate communications professional. During her tenure at the WICPA, she consistently produced well-edited and well-designed publications that appealed to the organization's membership ranks and kept those members abreast of the latest news and opportunities in the wide-ranging accounting and financial services industries...Her interactions with vendors/contractors such as myself were always professional."

• Managed the production of the monthly magazine.• Engaged in editorial planning, assigning stories, editing and proofreading.• Wrote articles and coordinated photoshoots.• Worked with PR agency to solicit advertising.• Led the staff editorial team.I worked directly for Ann Dee Allen and she said..."Amy is a thorough and conscientious editor and team leader. She is committed to excellence and accuracy in the articles and columns that she edits, writes, and assigns. She also has a lively imagination and contributes ideas and oversight of photographs and graphics to illustrate all types of business-related publications. In addition, Amy is detail-oriented and effective at multitasking and managing several different priorities on deadline."

• Managed media relations program, established relationships with reporters and editors, recruited sources, wrote press releases and pitched story ideas.• Drove proactive and managed reactive media relations efforts resulting in nearly $1 million in annual publicity value.• Conducted interviews and wrote articles for monthly magazine.• Coordinated annual membership awards and recognition program. I had the privilege of working with former reporter Joel Dresang who said..."Amy Gaeth is a reporter’s dream. When I was a reporter and needed information or an expert to interview, Amy listened hard, understood clearly and got back to me as fast as thunder follows lightning. She showed a professional demeanor and responsiveness that reflected well on her organization as well as on her own sensitivities to the journalistic process."

• Conducted interviews, wrote articles and coordinated ad placements for monthly magazine.• Executed public relations and community outreach initiatives.

• Communications liaison between the WICPA and its six chapters.• Wrote articles for chapter newsletters and coordinated special events.• Staff liaison to several committees: accounting careers, small business assistance, public relations and public interest.• Managed the WICPA Small Business Assistance program.

• Freelance/beat reporter for both the town and city of Brookfield.• In-house staff writer: Wrote "Ask Amy", a car maintenance column; society news; weddings and engagements and obituaries.