Amy Grabow Email and Phone Number
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Amy Grabow personal email
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I am a senior level marketing executive with diverse expertise in building strong consumer brands in the food and beverage CPG and QSR industries. Results-driven with a proven track record of exceeding business objectives, managing the P&L for a portfolio of brands, and delivering innovative new products to the market. With a passion for the consumer, I leverage insights to build long-term plans that drive business growth.
Fresh Bread Marketing
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Co-FounderFresh Bread Marketing Jun 2024 - PresentCo-founder of Fresh Bread Marketing, a food-forward marketing agency and consultancy. We pride ourselves on helping brands throughout their journey, from building brand and business strategy, developing innovation pipelines, and then bringing these strategies to life with a full suite of integrated marketing services including strong digital, shopper, retail & restaurant marketing.
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AdvisorTig Collective Mar 2024 - Present -
Senior Director, Global Menu StrategyMcdonald'S Corporation 2015 - 2023Chicago, Illinois, UsDeveloped Global menu strategy and system roadmap for chicken and plant-based categories. Led governance and renovation for Global Core Brands which total over $50 Billion in annual sales. Collaborated with menu and marketing leads across the system to share best practices and develop product improvements and extensions. -
Vp Marketing/General Manager, Jimmy Dean And Sara Lee Frozen Sweet GoodsHillshire Brands 2011 - 2014Chicago, Il, UsVice President and General Manager with P&L responsibility for $1B business unit. Responsible for management of business unit’s P&L including pricing, COGS management, and advertising, packaging and SG&A budget. Developed marketing strategy, brand positioning, packaging, new products and advertising communication. Collaborated with long-term innovation team on need-state segmentation and brand stretch analysis to develop pipeline for platform innovation, expanding brand into new adjacencies. -
Senior Marketing Director, Ball ParkHillshire Brands 2009 - 2011Chicago, Il, UsManaged P&L, brand positioning, advertising, innovation, marketing, trade, and pricing strategies for $500MM business. Developed new positioning, innovation strategy, and communication prime prospect for Ball Park brand, leading to new marketing campaign and innovation pipeline expanding Ball Park into new adjacencies.
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Marketing Director, Hillshire Farm Smoked SausageHillshire Brands 2008 - 2009Chicago, Il, UsManaged Hillshire Farm Sausage business unit and $600MM portfolio, including Hillshire Farm rope sausage, link sausage, summer sausage, cocktail links, and hams. Launched Hillshire Farm Miller High Life Beer Brat and Hot & Spicy Italian Sausage, Hillshire Farm Hardwood Smoked Chicken Sausage, and Turkey Lit'l Smokies. Developed fully integrated marketing program for Hillshire Farm Cocktail links, resulting in strongest sales during season on record, with sales up 6% versus prior year. Drove business among African Americans through targeted radio advertising and partnership with Steve Harvey.
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Marketing Director, SenseoHillshire Brands 2005 - 2008Chicago, Il, UsManaged Sara Lee U.S. Senseo Business as part of Global Senseo Marketing Team, leading strategic partnerships with Sara Lee International and Philips Electronics. Mined U.S. consumer insights and trends to develop positioning, packaging, and communications.
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Sr. Brand ManagerKellogg Company 2000 - 2004Battle Creek, Michigan, UsManaged variety of businesses within organization including Nutri-Grain, E.L. Fudge cookies, Animal Crackers, Sandies and Vienna Fingers. Managed P&L, brand positioning, marketing objectives and strategies, activation and budgets. Developed a number of licensed cookie products partnering with Disney and Cartoon Network. Reversed yearlong declines on original Nutri-Grain cereal bar line, with IRI dollar sales growing 3% versus prior trend of -10%. Led E.L. Fudge restage and new item launch marketing plan. Oversaw key components, including package design, consumer promotion, TV advertising, and innovation and created road map for future innovation strategy. -
Brand ManagerUnilever 1996 - 2000Blackfriars, London, GbManaged budget, forecast, and Nielsen analysis for Ragú brand with 56 SKUs and $450MM in annual sales. Developed, implemented, and analyzed fully integrated promotional events, including television and radio advertising, website, consumer promotion, packaging, recipe campaign, and in-store materials. Handled marketing plan, forecasting, and P&L for Lipton Recipe Secrets soup brand. Designed fully integrated annual marketing plan, including objectives, strategies, and promotional and advertising tactics, leading to 12% baseline volume growth versus prior year. -
ConsultantWilliam M Mercer, Inc. 1991 - 1995Managed personalized employee communication projects for 12 companies per year, with employee populations ranging from 300 to 20,000.
Amy Grabow Skills
Amy Grabow Education Details
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Northwestern University - Kellogg School Of ManagementManagement & Strategy -
University Of Illinois Urbana-ChampaignFinance
Frequently Asked Questions about Amy Grabow
What company does Amy Grabow work for?
Amy Grabow works for Fresh Bread Marketing
What is Amy Grabow's role at the current company?
Amy Grabow's current role is Marketing Executive | Innovation | Strategy | P&L Management | Consumer Insights | Brand Consulting.
What is Amy Grabow's email address?
Amy Grabow's email address is am****@****mcd.com
What is Amy Grabow's direct phone number?
Amy Grabow's direct phone number is +125676*****
What schools did Amy Grabow attend?
Amy Grabow attended Northwestern University - Kellogg School Of Management, University Of Illinois Urbana-Champaign.
What skills is Amy Grabow known for?
Amy Grabow has skills like Consumer Products, Customer Insight, Cross Functional Team Leadership, Marketing Strategy, Shopper Marketing, Brand Equity, Strategy, Fmcg, P&l Management, Brand Management, Product Innovation, Market Planning.
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