Lightburn crafts imaginative, strategic websites and digital marketing campaigns that delight users, inspire sales, and grow our clients’ businesses. As a digital project manager I work closely with the client and internal project teams of designers, developers, and digital strategists in overseeing and organizing projects.Project Managers at Lightburn are strategic thinkers who work closely with clients to understand organization goals, define solutions, answer challenging questions, and maintain the quality of a final project. I'm responsible for resource planning, task management, budgeting, and day-to-day communication with clients and internal teams.

As a Senior Account Executive, I lead the execution and strategic planning of integrated communications plans for clients. I work closely with the Creative Directors, Producers, Media Buyers, and Copywriters to ensure that agency output adheres to client objectives, meets deadlines and achieves quality standards.- Create and execute strategic marketing plans including, website redesigns, brand/product/influencer campaigns, launching products and programs, catalogs and content generation - Manage and develop proposals, presentation decks, personas, purchase journeys, traffic requests, internal and external inputs/briefs, budgets, timelines and status reports- Coordinate with internal creative, digital marketing, production, producer and content teams- Coordinate with external development, hosting and digital marketing teams- Train and manage junior level account team and intern members- Experience in multiple digital platforms including, but not limited to, WordPress, Kentico Cloud, Google Analytics, Basecamp, Ingeniux, etc. Clients include: BOSS Snowplow, Johnson Controls Battery Group, KAR Auction Services and Metrie!

With over 11 years of digital marketing experience I take pride in delivering superior service consistently and in providing strategic oversight that generates growth for my clients.- Create and execute strategic digital marketing plans including SEO/PPC, website redesigns and enhancements, social media, mobile applications, email marketing and seasonal campaigns- Manage and develop proposals, traffic requests, budgets, timelines and status reports- Coordinate with internal creative, development, hosting, digital research and content teams- Train and manage junior level account team members- Experience in multiple digital platforms including Sitecore, WordPress, Kentico, Google Analytics, Scrum-do, JIRA, and Basecamp- Skilled in Agile and Waterfall project approaches and scrum framework

- Oversee interactive projects- Maintain timelines, monitor budgets and project hours- Translate technical requirements into project deliverables- Report on project progress to clients- Work with the production team, quality assurance team, traffic/resources team, and client services team- Manage Ascedia’s grant matching beCause program for non-profits

- Act as a resource for clients - Edit website content and site structure- Deploy emails (Question: Were these agency or client emails – whichever it is, add that in too)- Provide estimates, timelines and marketing recommendations to clients

- Support account managers with day-to-day management of accounts- Traffic maintenance and project requests- Update documentation, execute background research, test, and client communication documents

In conjunction with the Executive Board, manage the ADMERICA! raffle fundraiser plan and execution. Develop and communicate fundraising recommendations to all local clubs on a national basis.

Managed club growth, overall organization and connection with AAF nationally. Offer relevant educational speakers/topics for professionals in the industry and provide networking opportunities in the Milwaukee area.