Amy Grech 💡 Email & Phone Number

New York, Ny, Us

New York, Ny, Us

• Provide Google Business Profile (GBP) support for B2C restaurant clients to address verification issues• Direct all facets of the Figure8.delivery relaunch, to ensure new Squarespace site is SEO-friendly• Development and execution of on- and off page SEO strategy for several partners, which includes keyword research, content gap recommendations, strategic optimization of existing content, competitor analysis, site improvements, and ad hoc SEO support• Run reports, measure performance, share analysis with cross-functional stakeholders, and propose improvements/alternate approaches• Present a two-day, virtual intensive SEO training class over Zoom to ensure the team is up to date on SEO best practices

• Amy Grech has a novel and over 100 published short stories available to be optioned for film. Please contact her for details• Active Member of the Horror Writers Association• International Thriller Writers Member

• Expert in on and off-page optimization• Extremely successful placement results on all major search engines; expert optimizing B2B, B2C, B2B2C, and D2C websites to rank in the top 10 on Google, Yahoo, and Bing• Developed methodology and maintained a high level of SEO ethics• Managed campaigns across multiple search engines, including keyword research, link building, and landing page optimization• Implemented strategy to improve multiple sites, traffic and their rankings, for a range of categorical keywords using several tools and consolidating the data for best practices• Executed SEO updates and practices related to new SEO strategies• Maintained up-to-date knowledge of SEO developments, strategies, performance metrics, and programs• Analyzed and develop procedures to measure and track success of SEO strategies and programs• Data heavy skillset to present, report & understand SEO metrics at scale• Executed Google Ads and Facebook Ads campaigns• Led local search efforts via Google My Business, Bing Places for Business, and Yelp• Conducted SEO technical audits prior to website redesign• Analyzed link profile, keyword rankings, and SEO health with SEMrush• Implemented keyword content mapping / remapping decisions• Created custom header, title and, description meta tags• Updated URL structure• Generated sitemap submissions and data feeds• Developed and delivered SEO KPIs and fine-tuned content based on performance• Identified gaps and SEO needs across the website and ensure proper implementation• Set up tracking, advanced segments, funnels, and custom reporting with Google Analytics• Wrote and edited original online content via proprietary CMS, and WordPress for B2B and B2C enterprise websites• Edited, wrote, and deployed several newsletters via Constant Contact and Mailchimp• Maintained multiple Facebook, LinkedIn, Twitter, and YouTube accounts• Managed backlink campaigns• Conducted A/B testing

• Wrote and edited SEO-driven evergreen, patient-facing content and case studies for seven D2C WordPress websites and two blogs• Checked that all original content posted on the website was comprehensive, coherent and spoke to the main audience• Copy edited, fact-checked, and proofread content to certify quality and scientific accuracy and that all pieces were grammatically and factually correct • Supported content migrations and post-migration analysis • Lead ad hoc SEO projects to support brands and the SEO team• Identified when to re-optimize and republish archived/evergreen content to maximize search referrals and increase SERP ranking

• Digital marketing agency day-to-day execution of organic search campaigns, which included keyword research, content gap recommendations, strategic optimization of existing, patient-facing content• Wrote evergreen B2C blog posts for a holistic healthcare client via Drupal• Identified when to re-optimize and republish archived/evergreen content to maximize search referrals • Delivered SEO KPIs and fine-tune content based on performance

New York, Ny, Us

• Wrote and edited exceptional pitch deck UI copy for creative agency B2B, B2C, and B2B2C healthcare product tours, interactions, and micorsites, as well as supplemental help documentation• Developed principles, guidelines, and best practices for product language and tone• Confirmed requested edits were incorporated• Fact checked using supporting references while ensuring regulatory compliance• Interacted with UX design, research, product management, program management, and engineering partners to ensure a cohesive brand experience throughout the customer journey• Educated partners on the role of content strategy throughout the product development process • Supported content migrations, post-migration analysis and recovery• Regularly met with healthcare brands to provide recaps, share new findings, and discuss strategic plans• Worked closely with technology and production teams to implement SEO plans

Us

• Led all aspects of the VisionMonday.com relaunch, including finalizing the information architecture, and the creation and editing of more than 2,500 pages of dynamic content• Developed and implemented editorial content for a website with 50K average visitors and 200K page views per month• Ideated and executed content strategy for cross-functional stakeholders to increase revenue and deliver complex, technical content projects under tight deadlines• Identified content gaps and SEO needs across the B2B omnichannel website and confirmed proper implementation• Curated AP style content relevant to eye care professionals, including breaking news via proprietary CMS• Pitched, researched, and packaged web-only features, including slideshows• Managed the video channel, edited and created unique images with Photoshop, and implemented new products, including a monthly Quick Poll module and Quick Poll results article for possible sponsorship• Increased organic website traffic 85% year-over-year (November 2007 versus November 2008) via organic search engine optimization initiatives• Established evergreen content plans and editorial calendars to identify SEO opportunities around upcoming events, such as industry trade shows • Oversaw editors’ article submissions for biweekly industry newsletter, VMail and wrote VMail content• Deployed monthly Business Essentials and Lab Advisor newsletters to 250,000-plus B2B, B2C and B2B2C global subscribers

Medical Editing Course

Certificate, Short Story Writing

Certificate, Web Design And Construction

Bachelor Of Arts (B.A.), Creative Writing

Regents Diploma; Ap Courses, English/Writing