Amy H. Email and Phone Number

Accomplished brand marketer with a proven record of delivering on consumer needs and achieving business objectives in diverse CPG categories. Thought leader adept at synthesizing qualitative insights with quantitative analytics into cohesive strategies to best position brands for short and long- term success. Reputation for effectively collaborating with internal and external partners, successfully leading cross-functional teams and skillfully identifying creative yet practical solutions to overcome a range of business challenges. Respected people manager focused on coaching, development and advancement of both direct reports and other team members.While I have worked mainly at large to mid-sized organizations, I have managed smaller, challenger brands where I've gained a wide-ranging skill set. I have managed agencies in developing TV and digital creative, media plans and leading a packaging overhaul, but have also written my own packaging copy, social posts and created POS pieces. This experience has helped me develop a strategic yet "scrappy" approach. I am able to develop compelling stories grounded in actionable insights and data that resonate with consumers and customers versus simply relying a large budget and/or significant agency support. Key technical skills: IRI (POS and Panel), Nielsen (POS and Panel), Microsoft Office (Very strong in Excel and PowerPoint), dunnhumby, 84.51°, brief writing and creative evaluation