With a robust background in global brand management and communications, I have a strong track record building and directing teams to drive growth, with a special focus in healthcare-related businesses. My experience spans life sciences: medical devices/medtech, diagnostics/IVD, genomics, pharmaceuticals, laboratory instrumentation. Target audiences include customers in industry and academia, as well as physicians, patients, and healthcare systems.My areas of expertise include:• Developing vision-driven, strategically-aligned brands that inspire• Delivering and implementing marketing and communications plans, informed by insights and optimized with KPIs• Driving the development of game-changing content• Smart storytelling, well-integrated with customer journeys and aligned with business strategy• End-to-end ownership including all digital/ad channels and social media platforms• KOL engagement, thought leadership-building and PR/media planning• Launching new products, enabling a culture of innovation and managing growth across the full lifecycle• Leading major projects such as brand transformation, website overhaul, and CRM implementation• B2B, B2B2C, and B2C audience marketingI’ve led growth at large, complex multinationals as well as smaller companies with start-up energy. I thrive in an environment that values customer-centricity and life-advancing impact for end-users and patients. I relish the opportunity to motivate and mentor, as well as to champion internal engagement, diversity, and inclusion.My passion is to effect change within organizations seeking transformation, and the depth of my experience as paired with strong drive and focus enables me to deliver.