Amy Hanan Email & Phone Number

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

Designed and launched digital marketing services practice for a boutique communications and marketing agency servicing organizations across legal and financial services industries, including law firms, legal technology, litigation finance, asset managers, ALSPs and NewLaw companies. Acted as lead strategic digital advisor to CMOs and marketing departments at client accounts, co-designing tech-enabled marketing programs, helping clients create executive committee buy-in for new programs and educating/training client teams on execution tactics. Led business development efforts and client pitches for digital marketing services and acted as key account lead for digital marketing services clients. Owned all digital marketing strategy, execution, analysis and optimization working with a team of in-house and outsourced specialists that embraced the full set of digital tactics and tools. Specialized in client-led programs to consolidate marketing technology stack, streamline marketing operations and accelerate demand generation.Implemented HubSpot CRM and marketing platform for 12 clients within 18 months, including corporate website redesigns, blog migrations and microsite development for 11 clients.

New York, Ny, Us

Designed and implemented marketing infrastructure/tech stack and standard operating procedures for new marketing function within the company.Built and led a team of three specialists focusing on marketing automation, analytics and segmentation, content marketing and graphic design disciplines. Served on cross-functional Senior Operational Leadership team and collaborated on the development and rollout of corporate brand guidelines, new product development process, new subscriber onboarding process and other operational efficiency initiatives.Leveraged data/analytics, marketing technology and customer insights to plan, develop and execute go-to-market strategies for the company’s product portfolio with a focus on new customer acquisition in existing and new markets and customer retention/loyalty. Implemented voice of customer (VoC) practice, including surveys, one-on-one interviews and subscriber advisory board.Expanded social media presence, doubling engagement metrics and traffic referrals within six months by focusing on content mix and optimization of timing/frequency.

New York, Us

Led department of creative and communications specialists responsible for corporate brand development, creative services, internal and external corporate communications and special projects. Developed and led execution of corporate brand strategy, including product architecture and rationalization, visual identity system, customer and market research, branded collateral templates and relaunch of corporate website. Led brand integration of four acquired companies within 18 months.Created and led execution of PR, media relations, crisis communications and internal communications strategy anchored by strategic thought leadership topics across channels, including online/broadcast media, social media and corporate intranet.Directed all creative services projects, managing approximately 2,500 projects annually, across all business units. Implemented workflow management and DAM platform for creative services, and successfully led initiative to expand platform implementation across the company. Acted as strategic advisor to senior management team in the development of communications strategies and messaging development for all corporate initiatives, delivered via town halls, executive communications and presentations.

New York, New York, Us

Managed and mentored team responsible for driving acquisition, servicing and loyalty programs for a portfolio of B2B clients in the financial services vertical. Acted as advisor and strategic partner to clients, managing multi-discipline projects across digital channels. Led the development of programs including market trends/gap analysis, segmentation, mindsets/personas, customer journeys, content mapping, program architecture, data capture strategies, scoring models and business process optimization, utilizing marketing automation platforms to grow clients' business.Identified opportunities to grow agency accounts and clients' business, as well as identify and grow talent within the agency, by driving direction and activity towards marketing automation. Developed content and led client workshops focused on customer journeys, tactical prioritization, and implementation strategies sessions.

New York, Us

Managed a team responsible for the management, development, planning and execution of strategic brand and product go-to-market campaigns across marketing channels for a portfolio of 4 database products and 13 media brandsManaged demand-generation and lifecycle marketing campaigns for a product portfolio including more than 100 individual products across four business units. Identified new marketing opportunities, developed messaging and positioning for campaigns and executed strategies against budgetManaged creation of marketing content and sales enablement tools to support solutions-based selling approachLeveraged big data and market research to develop customer segmentation and lead generation strategies for integrated marketing campaignsTransformed team into a data-driven marketing organization, establishing new standards and guidelines for testing, metric tracking, reporting and analysisDeveloped strategy for participating at industry trade shows and events; executed 25 trade shows annuallyFostered collaboration and developed relationships with cross-functional internal teams, as well as agencies, freelancers and consultants, to launch new products into the marketplaceProject managed corporate communications initiatives, including redesign of the corporate website, launch of a new internal employee news portal and creation of corporate taglineYear-over-year, drove 300%+ increase in lead generation and implemented efficiencies to lower cost per lead and customer acquisition cost

New York, Us

New York, Ny, Us

Developed and executed strategic and tactical integrated marketing programs for trade shows/events and for sales divisions to drive revenue and raise AP brand awareness amongst key customer markets.Managed approximately 30% of total departmental budget.Drove and tracked ROI for trade show program through development and implementation of closed-loop sales lead system, on-site promotions, launch of events website and more. Attributed $1.6 million in new business in first year of new trade show program.

New York, Ny, Us

New York, New York, Us

Hired to create and launch an events program based in the museum's bookstore, and to assist in managing the store. The events program, The New York Book Club (now called Tenement Talks) launched in December 2005 with an event for a local public arts group that drew over 100 attendees. Worked with numerous authors and publishers to bring panel discussions, author-editor interviews and readings of current work and works-in-progress to the museum. Responsible for all marketing, promotion, audience growth, etc. for the events program.

Christ Church, West Indies, Bb

I was initially hired as a Sales Associate at the Broadway flagship store and soon after was placed at the Soho location. As organizational changes were made over the next fews months within the company, I was promoted to a Key Holder position and finally Assistant Manager.