Amy Han Risher Email & Phone Number

Served as the key strategist of brand identity for the nonprofit organization as well as Piedmont Park, the most visited destination in Atlanta with approximately 6 million people each year. Directed all marketing campaigns including digital strategies, fundraising direct response, email marketing, organic and paid social media, website strategy, Google.

Developed a cutting-edge continuing education program for the association, which provides half of the nonprofit's revenue. Responsibilities included program/presenter solicitation, marketing, event management, sponsorships and quality assurance. She collaborated with the Executive Director to develop and communicate events and services to members and.

Managed the continuing education program which hosts over 35 events and reviews over 50 applications a year. Worked with the Executive Director to host the annual meeting. Sold out (due to capacity) the 2012, 2013 and 2014 Annual Meetings through creative marketing strategies. Exceeded advertising goals for the 2012-2013 fiscal year. Reduced expenses by.

Coordinated internal and external communications such as email marketing, social media and website management. Edited and sold advertisements for the association magazine. Managed media interviews, legislative updates and public communications. Collaborated with the Public Education Committee by assisting in event planning and marketing efforts. Improved.

Initiated grassroots effort to launch a program that connects Georgia Southern University alumni with Atlanta-based nonprofits. Designed structure for network including volunteer and event management. Expanded to a national network and is used as a core marketing and engagement tool for over 70,000 alumni. Donated over 1,200 volunteer hours to the Atlanta.

Hilton Head Island, South Carolina Area

Served as a supervisor to 21 interns and employees of the Recreation Department. Managed logistics, marketing, resource management and evaluation of programs. Recreation Intern from May 2009-August 2009Engaged hotel customers through targeted event programming aimed at creating the "Westin" experience for children and their families. Launched first themed.

Coordinated public relations through generating weekly press releases and advertisements for the university newspaper, designing publications and managing social media profiles. Initiated the first communications research project in order to establish goals and measurable outcomes.

Hilton Head Island, South Carolina Area

Engaged hotel customers through targeted event programming aimed at creating the "Westin" experience for children and their families. Launched first themed evening camp experience which led to a surplus in budget expectations.

Statesboro, Georgia, United States

Coordinated special event activities targeting over 18,000 students and the local community of Statesboro, GA, resulting in record-breaking attendance. Managed the "Eagle Cinemas" program including operation of refreshments, ticketing and entertainment experience. Trained and supervised over 50 student volunteers.

Statesboro, Georgia, United States

Volunteer of the Year Award 2007-2008

Master Of Public Administration (Mpa), Gpa: 4.0

Activities and Societies: Pi Alpha Alpha: The Global Honor Society for Public Affairs & Administration

Bachelor Of Science, Public Relations, Gpa: 3.74

Activities and Societies: Homecoming Volunteer Committee - Special Events Chair, Mr. Georgia Southern University Committee, Give Kids the.