Amy Han Risher Email & Phone Number

Served as the key strategist of brand identity for the nonprofit organization as well as Piedmont Park, the most visited destination in Atlanta with approximately 6 million people each year. Directed all marketing campaigns including digital strategies, fundraising direct response, email marketing, organic and paid social media, website strategy, Google Ads, direct mail and advertising. Managed a community of 65,000+ social media followers, 20,000+ email subscribers and 40,000+ monthly website visitors. Responsibilities also included budget planning and management, supervision and leadership, resource allocation, board relations, corporate and individual solicitation, and vendor relations.Noted Accomplishments:-Five-year track record of increasing website traffic, including leading the strategy of a complete overhaul of the website and organizational re-branding-Collaborating with programming, venue rentals and fundraising, successfully increased the organization's revenue by 47%-Maintained a 30-45% open rate in constituent communications, year over year-Led the development of the Conservancy's 2019-2023 Strategic Plan Action Plan

Developed a cutting-edge continuing education program for the association, which provides half of the nonprofit's revenue. Responsibilities included program/presenter solicitation, marketing, event management, sponsorships and quality assurance. She collaborated with the Executive Director to develop and communicate events and services to members and potential members. Amy also cultivated public relationships through the Public Education Committee, social media management, media relations, a Speakers Bureau and event management. Noted Accomplishments:-Re-structured continuing education program to host 30% less events while increasing total attendance and exceeding prior annual profits every biennium. -Designed and administered the annual fundraising campaign including marketing, goal setting, solicitation and donor relations. -Exceeded annual profit goals for continuing education programming three years in a row.

Managed the continuing education program which hosts over 35 events and reviews over 50 applications a year. Worked with the Executive Director to host the annual meeting. Sold out (due to capacity) the 2012, 2013 and 2014 Annual Meetings through creative marketing strategies. Exceeded advertising goals for the 2012-2013 fiscal year. Reduced expenses by $18,000 by accepting design and editorial responsibilities for the association magazine. Recognized as a Constant Contact All Star in 2013.

Coordinated internal and external communications such as email marketing, social media and website management. Edited and sold advertisements for the association magazine. Managed media interviews, legislative updates and public communications. Collaborated with the Public Education Committee by assisting in event planning and marketing efforts. Improved e-marketing average open rate from 25% to 45%. Recognized as a Constant Contact All Star in 2012.

Initiated grassroots effort to launch a program that connects Georgia Southern University alumni with Atlanta-based nonprofits. Designed structure for network including volunteer and event management. Expanded to a national network and is used as a core marketing and engagement tool for over 70,000 alumni. Donated over 1,200 volunteer hours to the Atlanta area by January 2016.

Hilton Head Island, South Carolina Area

Served as a supervisor to 21 interns and employees of the Recreation Department. Managed logistics, marketing, resource management and evaluation of programs. Recreation Intern from May 2009-August 2009Engaged hotel customers through targeted event programming aimed at creating the "Westin" experience for children and their families. Launched first themed evening camp experience which led to a surplus in budget expectations.

Coordinated public relations through generating weekly press releases and advertisements for the university newspaper, designing publications and managing social media profiles. Initiated the first communications research project in order to establish goals and measurable outcomes.

Hilton Head Island, South Carolina Area

Engaged hotel customers through targeted event programming aimed at creating the "Westin" experience for children and their families. Launched first themed evening camp experience which led to a surplus in budget expectations.

Statesboro, Georgia, United States

Coordinated special event activities targeting over 18,000 students and the local community of Statesboro, GA, resulting in record-breaking attendance. Managed the "Eagle Cinemas" program including operation of refreshments, ticketing and entertainment experience. Trained and supervised over 50 student volunteers.

Statesboro, Georgia, United States

Volunteer of the Year Award 2007-2008

Master Of Public Administration (Mpa), Gpa: 4.0

Activities and Societies: Pi Alpha Alpha: The Global Honor Society for Public Affairs & Administration

Bachelor Of Science, Public Relations, Gpa: 3.74

Activities and Societies: Homecoming Volunteer Committee - Special Events Chair, Mr. Georgia Southern University Committee, Give Kids.