Amy Harp

Amy Harp Email and Phone Number

DigitalMarketing Executive, Board Member, Guardian ad Litem @ Heart Math Tutoring
charlotte, north carolina, united states
Amy Harp's Location
Winston-Salem, North Carolina, United States, United States
About Amy Harp

Senior leader with extensive digital marketing, personalization, e-commerce and growth acceleration expertise in early stage ventures as well as with mature-brands/multi-national corporations. Managed planning and execution of brand engagement, customer acquisition, eCommerce, new product roll-outs and media campaigns on a global scale. Known for analytical thinking, digital marketing expertise and business fluency with the ability to spearhead speed, transformation and organizational culture change.I have both client and agency experience and have held global roles requiring strong collaboration across diverse teams and tight alignment of people and resources. I take an entrepreneurial approach to business challenges with a problem-solving style that is both analytical and creative. Specialties: brand marketing, digital strategy, ecommerce, P&L management, content marketing, mobile apps, UX design, SEO, SEM, subscription business model, email marketing, web analytics, CRM, campaign management, global scaling of web and e-commerce sites.

Amy Harp's Current Company Details
Heart Math Tutoring

Heart Math Tutoring

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DigitalMarketing Executive, Board Member, Guardian ad Litem
charlotte, north carolina, united states
Employees:
24
Amy Harp Work Experience Details
  • Forsyth County Nc
    Guardian Ad Litem
    Forsyth County Nc Feb 2024 - Present
    Forsyth County, North Carolina, United States
    Court appointed special advocate for abused and neglected children in Forsyth County, NC.
  • Heart Math Tutoring
    Volunteer Tutor
    Heart Math Tutoring Oct 2023 - Present
    Winston-Salem, North Carolina, United States
    HMT’s mission is to ensure that all elementary students develop the strong foundation in math and enthusiasm for academics needed for long-term success, through one-on-one, volunteer-delivered tutoring during the school day.
  • The Centers For Exceptional Children
    Board Member
    The Centers For Exceptional Children May 2021 - Present
    Winston-Salem, North Carolina, United States
    Special Education, Therapeutic Services and Early Intervention to support special needs children and their families.
  • Reynolds American Inc.
    Vp Digital Marketing And Ecommerce
    Reynolds American Inc. Nov 2019 - Apr 2022
    Winston-Salem, North Carolina, United States
    Oversee integrated E-commerce, social media, CRM, digital media and consumer analytics functions across the brand portfolio, inclusive of strategy articulation, creative execution and multichannel operational delivery and performance optimization.
  • Reynolds American Inc.
    Vp Consumer Marketing
    Reynolds American Inc. Jun 2017 - Nov 2019
    Winston-Salem, North Carolina, United States
  • Harte Hanks
    Advisory Board Member
    Harte Hanks Dec 2017 - Jul 2019
    Greater New York City Area
  • Krispy Kreme
    Vp Global Marketing
    Krispy Kreme Jan 2015 - Nov 2016
    Greensboro/Winston-Salem, North Carolina Area
    Oversee three strategic marketing areas: As VP of global digital brand for Krispy Kreme, I'm responsible for digital marketing and customer experience across mobile, web, email, social media and display media as well as the Krispy Kreme Rewards loyalty program. The brand is highly active in the digital space and has been recognized as #1 in QSR and cafe category for highest fan base per store. I also lead Krispy Kreme's global beverage strategy with primary focus on accelerating coffee share of revenue and relevancy within the category.
  • Illycaffè S.P.A.
    Vp Of Global Digital Brand Marketing And E-Commerce
    Illycaffè S.P.A. Jan 2012 - Dec 2014
    Trieste, Italy And New York
    Defined and led global digital marketing and e-commerce strategy and roadmap for premium Italian coffee retailer illycaffè, driving customer acquisition and retention, accelerating on and offline sales and growing global brand share of category.Internal evangelist and advisor for digital trends, tools and innovation.
  • Illycaffè
    Head Of Global Digital Marketing
    Illycaffè Nov 2009 - Jan 2012
    Trieste, Friuli-Venezia Giulia, Italy
  • Harp Advertising + Interactive
    Partner And Vp Marketing, Owner Eat Street Marketing
    Harp Advertising + Interactive 1994 - 2009
    Chicago, Il And New York, Ny
    Partner and VP Interactive Marketing at digital agency Harp Interactive and Owner of CPG brand and new product consulting practice Eat Street Marketing.Long-term clients (3+ years) included: Groupe Danone, Coca-Cola Company, Allied Domecq, illy caffè North America, Frito Lay, Atkins Nutritionals, Discreet Medical Solutions, Grand Brands, Walnut Acres, Riggs & Forsythe Specialty Beverages
  • Pepsico
    Senior Brand Manager
    Pepsico 1990 - 1994
    Somers, Ny
    Business venture group responsible for identifying new sectors and JV partners. As dairy category head, led venture responsible for creating and introducing Frappuccino and Smooth Moos shelf-stable beverages. Responsible for P&L, $9MM budget, 5 direct reports and coordination of large cross-functional, multi-company marketing and R&D team.

Amy Harp Education Details

Frequently Asked Questions about Amy Harp

What company does Amy Harp work for?

Amy Harp works for Heart Math Tutoring

What is Amy Harp's role at the current company?

Amy Harp's current role is DigitalMarketing Executive, Board Member, Guardian ad Litem.

What schools did Amy Harp attend?

Amy Harp attended University Of Illinois Urbana-Champaign.

Who are Amy Harp's colleagues?

Amy Harp's colleagues are Sarah Costigliola, Tonya S., Anna Wheeler Campbell, Cara Maddox, Karen Devine, Daisha Delano, Kathleen Kavanaugh, M. Ed..

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