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A passionate and experienced marketing professional in B2B and B2C high growth organizations who is known for working in gray space driving clarity and results. I have helped large organizations think like startups and startups develop process and grow to large organizations. In the Gallup Press strengths assessment, my top five strengths are achiever, activator, significance, responsibility and positivity.EXPERTISE:Customer Lifecycle and User ExperienceMulti-Channel Marketing Campaigns Human Centered Design CollaborationData Driven Lead Generation Agile Experimentation and OptimizationBrand and Reputation Building Leadership and Relationship ManagementProject and Budget ManagementI balance out my work life by staying active and always being busy in my personal life! I am on the board of Technovation[MN] bringing technology and entrepreneurial programs to girls to spark interest, build technical knowledge and develop confidence. I love going on walks with family and friends, gardening, playing sand volleyball (when the weather is nice!) and playing table shuffleboard.
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Adoption Marketing DirectorWondr Health Jul 2021 - Present -
Lifecycle Marketing DirectorEmindful Inc Aug 2020 - Jul 2021eMindful was acquired by Wondr Health in July 2021.-Innovation Team Lead: Lead a cross functional team to help develop the innovation roadmap for the year and optimize the product and engagement initiatives.-Human Centered Product Innovation: Collaborate and execute global and local product enhancements, personalized user experience, and gamification. -Data Driven Campaigns: Increased product utilization by gathering data from users to understand their needs, build timely campaigns and a library of content. -
Marketing ConsultantSelf-Employed Jun 2020 - Dec 2020A consultant that specializes in marketing strategy, growth marketing, product marketing and journey mapping.
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Lifecycle Marketing ManagerFoodsby Jul 2019 - Mar 2020Greater Minneapolis-St. Paul Area- Customer Journey Mapping: Identified product and marketing campaign opportunities to optimize the user experience by mapping touch points, jobs to be done and emotions partnering with sales, success and product departments.- Go-to-Market Strategy and Execution: Led a multi-channel product launch campaign for Foodsby Meetings nationally reaching 126% of goal the first quarter and increasing brand recognition by 55%.- Sale Enablement Innovation: Built the sales and marketing pilot program framework to launch digitally increasing customer’s understanding, decreasing cost and launch time from months to days.- Mentorship and Inclusion: Led the diversity and inclusion team and mentored team members through organizational change and new project management process. -
Gokart Labs Marketing ManagerGokart Labs Dec 2017 - Jul 2019Greater Minneapolis-St. Paul Area- Marketing Plan Creation and Execution: Built the annual marketing plans including the objectives, goals, budget distribution, content calendar, events and sponsorships.- Leadership and Partner Relationship Management: Managed product teams and vendors achieving support on events and projects like our Client Summit, content creation, website redesign and migration and marketing automation implementation. - Brand Building: Rebranded GoKart Labs based on competitive and industry analysis creating a brand book with a vision, core values, tone, personas, imagery styles. -
Digital Marketing ManagerGokart Labs Apr 2016 - Dec 2017Greater Minneapolis-St. Paul Area- Paid User Acquisition: Created social media ads and optimized landing pages for new users, retargeting, and referrals for clients in healthcare, finance and education.- Human Centered Design Collaboration: Led collaboration sessions to map the different components of a brand’s digital and physical presence highlighting ways to work towards a more seamless, best in class user experience.- Strategic Reports and Analysis: Crafted digital funnel performance goals and reports to measure campaign performance for next steps.
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Marketing Acquisition ManagerSps Commerce Jan 2014 - Apr 2016Greater Minneapolis-St. Paul Area- Marketing Automation Expertise: Implemented campaigns, lead scoring, grading and contact activity insight assisting sales in prospecting within our SalesForce database.- Multi-Channel Agile Campaigns: Achieved 227% of the forecasted ARR and decreased the sales cycle with SEO, landing page optimization and email campaigns.- Social Media Management: Defined and executed an integrated social media strategy for the company events generating a hashtag that trended in Minneapolis and USA throughout the event. -
Inbound Marketing SpecialistSps Commerce Jan 2013 - Dec 2013Greater Minneapolis-St. Paul Area- Social Selling and Community Management: Cultivated lead generation communities and managed branded online communities on the company’s behalf using various email and social media platforms.- Internal Event Planning: Rallied the company for a week to launch new branding.- New Program Implementation: Implemented a companywide “chat” communication platform that increased, employee satisfaction, collaboration and streamlined company communications and process. - Nurture Track Campaigns: Create lead generation emails and monthly nurturing tracks for current customers and prospects.
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Client Services Representative And Social Media ChampionSps Commerce May 2012 - Dec 2012Greater Minneapolis-St. Paul Area- Customer Needs Discovery: Interacted with new and current customers identifying key decision makers and their projected needs and business issues, while conducting high level needs analysis generating more than 200 leads a day.- Designing methodology for creating presence, authority and awareness. Initiating process for earlier touch points that allow first client interaction via social.- Created a 3 month social media course for the corporate company. Assisting 13 people through a once a week social media class on creating a professional brand online, interacting with customers and tapping into new markets to generate leads. - Built a business case based on information obtained from targeted accounts to support the value proposition of SPS products.- Beta testing a new blogging platform to highlight SPS Commerce’s products and services
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Marketing Communications InternKemin Industries May 2010 - May 2012Des Moines, IaWrote copy and designed recruitment handouts, which elevated company recognition worldwide amongst Generation X and Y. This increased the amount of intern applicants by 50% the next year.Coordinated an event for 60 customers in Chicago, Illinois, which involved planning transportation and food. Auditing marketing impressions and creating internal monthly and year-to-date marketing reports for the executive team, which shows quantitative value of our marketing and public relations efforts for the first time. Trained and implemented social media with Twitter, increasing community awareness of Kemin Industries. -
Marketing Communication InternKemin Industries May 2011 - Jul 2011Antwerp, BelgiumTrained 5 employees on the importance of tracking impressions and basics in public relations resulting better communication between the United States and Europe and more targeted media lists. Planned 50th anniversary event for 100 customers and all employees bring the company together to celebrate years of accomplishments. Created 60 customer packets including material on Antwerp and samples of products, which resulted in enhancing the experience for the customers. Embraced cultural experience resulting in an overall better global mindset in everyday business practices and European lifestyle and trends.
Amy Ward Skills
Amy Ward Education Details
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Mini Master Of Marketing Management -
Cum Laude
Frequently Asked Questions about Amy Ward
What company does Amy Ward work for?
Amy Ward works for Wondr Health
What is Amy Ward's role at the current company?
Amy Ward's current role is Adoption Marketing Director at Wondr Health.
What is Amy Ward's email address?
Amy Ward's email address is am****@****ful.com
What is Amy Ward's direct phone number?
Amy Ward's direct phone number is +161220*****
What schools did Amy Ward attend?
Amy Ward attended University Of St. Thomas, Drake University.
What are some of Amy Ward's interests?
Amy Ward has interest in Disney, Minneapolis, Volunteering And Traveling, Social Media, Health, Children, Fast Company, Target (Company), Environment, Radian6.
What skills is Amy Ward known for?
Amy Ward has skills like Marketing Communications, Marketing, Social Media, Leadership, Social Media Marketing, Management, Crm, Social Networking, Salesforce.com, Market Research, Lead Generation, Sales.
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Amy Ward
Customer Experience | Digital Transformation | Change Management | Strategic DevelopmentPortland, Or4viewpoint.com, viewpointcs.com, mda.org, trimble.com
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