Amy Hayson

Amy Hayson Email and Phone Number

Creative Director / Brand Builder / Team Leader @ Kendra Scott
Amy Hayson's Location
Austin, Texas, United States, United States
Amy Hayson's Contact Details
About Amy Hayson

Accomplished leader with a 20+ year track record of success in increasing brand engagement and conversion while inspiring teams to produce their best work. Excels in dynamic, collaborative, demanding environments while remaining focused and attentive to budgets and timelines. SKILLSNurturing & Inspiring Leadership Brand Identify/DevelopmentProduct Marketing Organized, Well-Planned ExecutionResponsive Design Editorial and Commercial Focus Start-up Environment Mentality Mobile Apps, UI and UX Art Direction/Creative StrategyTypography ExpertiseSocial Shopping ConceptsSeasonal CampaignsStorytelling & Content CreationPhotography Art DirectionPackaging & Print designEDITORIAL COVERAGE, PUBLICATIONS, AND EXHIBITS PUBLICATIONS FEATURED IN //Martha Stewart Weddings, Print Regional Design Magazine, Real Simple, Domino, C California Style, Lucky, Grace Ormonde, ReadyMade, Food & Wine, New York Weddings, Bond, Brides, Elegant Bride, The Bride & Bloom, House & Garden, 7x7 SF, Inside Weddings, Today’s Bride, Jane, Country Living, Cookie, Elegant Bride, Brides California, Design Sponge, Papercity and Daily Candy. BOOKS FEATURED IN //Today’s Top Stationery Artists / Signature Weddings / Your Dream Wedding Style / Real Simple Weddings / Creative Edge Type / Paper Graphics / Minimal Graphics / Best of Annual Reports / Design Culture Now: National Design Triennial. AWARDS / PUBLICATIONS //Print Regional Design Magazine,Graphis, American Center For Design/100 Show, The Mead Annual Report Show, Communication Arts, Type Directors Club, Art Directors Club, San Francisco Show, Society of Typographic Arts, AR 100, Id Magazine Design Review.EXHIBITS //Work included in the permanent collection of the San Francisco Museum of Modern Art & the Smithsonian Cooper-Hewitt National Design Museum.

Amy Hayson's Current Company Details
Kendra Scott

Kendra Scott

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Creative Director / Brand Builder / Team Leader
Amy Hayson Work Experience Details
  • Kendra Scott
    Sr. Director Of Creative Services
    Kendra Scott May 2023 - Present
    Austin, Tx, Us
  • Kendra Scott
    Director Of Creative Services
    Kendra Scott Aug 2021 - May 2023
    Austin, Tx, Us
  • Gap Inc./Old Navy
    Director, Creative
    Gap Inc./Old Navy Apr 2015 - Oct 2018
    San Francisco, Ca, Us
    Lead vision for the creative expression of the Old Navy brand across all channels seasonally. Balance a strong creative vision with strategic agility and an understanding of and appreciation for data-driven decision-making. Experience and passion for leading, inspiring and developing the robust creative team, and maintaining strong cross-functional partnerships. Responsible for bringing constant innovation to the brand’s creative expression while always leading with a customer focused mind-set. Partner with teams to ensure the ON expression is consistent from online to store as well as developing concepts for seasonal campaigns. Driving member of storytelling team responsible for cross channel content creation, implementation effecting advertising, store windows, signage, packaging & social media assets.
  • Gap Inc.
    Assoc. Creative Director (2013-2015) / Associate Art Director (2012-2013) Piperlime
    Gap Inc. 2012 - Apr 2015
    San Francisco, California, Us
    Recipient of two separate "Exceed Awards", a bonus program for individuals who demonstrate superior performance and generate results above and beyond the expected job scope. No more than 20 percent of the 100K plus of Gap Inc.'s global employee base receive this award each year.Led the entire creative expression & developement of content across digital, store, print, national advertising, PR/buzz and special pojects. Directed photography from concept through execution. Contributed to special projects such as direct mailers, internal collateral, special invitations, and media items. Mentored and supervised team. Honored with 2 consecutive Gap Inc. Exceed Awards. Reinvented and revitalized brand. Brought innovation to the brand’s creative expression, and galvanized the creative team to create great work. Key contributions to brand revitalization effort included: Effectively translated typography and print skills to a digital world by designing a multitude of UI and UX elements for the web, mobile, and apps.Redesigned/rebranded Piperlime, including the logo, homepage, site messaging, store environment, and all packaging. Worked closely on the development of a mobile app. Influenced decisions in UI and UX design to improve social shopping engagement and conversion, making decisions on skin, wireframes, and functionality. Built and inspired a talented team that created beautiful stories every day. Led team to communicate creative vision while maintaining creative standards through the development of site content, promos, and emails.Served as interim Creative Director for 8 months while concurrently managing existing responsibilities. Pushed innovation and design daily while managing day-to-day operations and team oversight.
  • Williams-Sonoma, Inc.
    Sr. Packaging Manager Pottery Barn Teen
    Williams-Sonoma, Inc. 2010 - 2011
    San Francisco, Ca, Us
    Oversaw all aspects of the Teen Packaging department and in-store design needs. Led concept development, creating dummies for seasonal meetings, refreshing design into current seasonal requests to releasing mechanicals for vendors. Functioned as Creative Director in developing the Pottery Barn Dorm packaging line. Collaborated one-on-one with the Vice President of PBTeen and Merchandising to create specialty signage, in-store collateral, store and window displays, and a premier stationery line for Pottery Barn Global.
  • Peculiar Pair Press
    Creative Director / Principal
    Peculiar Pair Press 2001 - 2009
    Co-founded a nationally acclaimed design studio specializing in custom letterpress collateral, invitations, and seasonal stationery items carried by >400 retail stores globally. Managed P&L. Mentored and managed a small team. 8+ editorial features showcased in Martha Stewart Weddings.Doubled net profitability every year via strategic marketing, editorial features, trade shows, and repeat business. Innovated new designs that had a marked influence on the stationery industry, influencing product lines today.Sought after by Chronicle Books; invited to design 6 specialty products in partnership with company’s division.Drove brand awareness and engagement; conceived and executed all PR and marketing campaigns. Secured editorial placements in highly acclaimed publications worldwide, including Martha Stewart Weddings, Print Regional Design Magazine, Real Simple, Domino, New York Weddings, and other leading publications. Named “Wedding Stationery Experts” by Martha Stewart Weddings. Interviewed on a weekly Sirius Satellite radio podcast. Named as a “Trendsetter in Styling” by World Global Style Network (WGSN).
  • Levi Strauss & Co.
    Senior Brand Manager
    Levi Strauss & Co. 1999 - 2001
    San Francisco, California, Us
    Managed each phase of project development for seasonal graphics, packaging, hangtags, labels, in-store signage, POS, and corporate collateral from initial concept to execution. Supervised a small team. Strengthened Levi’s positioning in the market. Conducted international market research, facilitated trend analysis, and identified design styles relevant to the target market. Inspired junior designers, freelance designers, photographers, and illustrators to produce innovative solutions. Generated meticulous project schedules and meeting agendas to keep business strategy deadlines. Collaborated with in-store creative team on signage, product placement, customer flow, and iconic denim bar creation. Personal photography of denim editorial selected as window display to run for 3 consecutive years.
  • Jennifer Sterling Design
    Graphic Designer
    Jennifer Sterling Design 1998 - 1999

Amy Hayson Skills

Creative Direction Art Direction Typography Graphic Design Graphics Concept Development Packaging Art Brand Development Fashion Illustrator Adobe Creative Suite Visual Communication Logo Design Magazines Branding And Identity Catalogs Creative Strategy Branding

Amy Hayson Education Details

  • University Of North Texas
    University Of North Texas
    General
  • Texas Tech University
    Texas Tech University
    General

Frequently Asked Questions about Amy Hayson

What company does Amy Hayson work for?

Amy Hayson works for Kendra Scott

What is Amy Hayson's role at the current company?

Amy Hayson's current role is Creative Director / Brand Builder / Team Leader.

What is Amy Hayson's email address?

Amy Hayson's email address is ah****@****inc.com

What is Amy Hayson's direct phone number?

Amy Hayson's direct phone number is +141534*****

What schools did Amy Hayson attend?

Amy Hayson attended University Of North Texas, Texas Tech University.

What are some of Amy Hayson's interests?

Amy Hayson has interest in Health.

What skills is Amy Hayson known for?

Amy Hayson has skills like Creative Direction, Art Direction, Typography, Graphic Design, Graphics, Concept Development, Packaging, Art, Brand Development, Fashion, Illustrator, Adobe Creative Suite.

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