Amy Hefti Email & Phone Number

Alexandria, Mn, Us

Provide strategic consulting services to clients in connection with integrated marketing and advertising programs that deliver lasting brand value and fuel revenue growth. Transform business and conceptualize ideas that target business-to-business [B2B] and business-to-consumer [B2C] customers. Advise and engage cross-functional resources to maximize clients’ opportunities for growth. Build relationships based on confidence and trust to produce exceptional results. Key engagements:NCL Government Capital: Created the first ever digital advertising campaign communicating the benefits leasing to state and local governments. Increased awareness by nearly 40% and drove engagement by 24%. Accenture Interactive: Led Bank of America business, which included running content marketing programs and new business pitches. Carmichael Lynch: Spearheaded Subaru’s philanthropic vision and integrated programs under single umbrella aligned with company’s values.

Maintained presence at client site and oversaw team of 8 BBDO agency resources. Led implementation of all integrated programming subsequent to winning AFI business and drove launch of social media initiative at Super Bowl; oversaw real-time reporting of campaign results. Managed multimillion-dollar budget and promoted communication, engagement, and positive morale among staff.

Served as group account director for Bank of America Merrill Lynch and Goldman Sachs accounts. Championed development of first brand campaign for global corporate and investment banking businesses to share benefits of combined entity, consolidate product advertising, and establish post-merger unified message. Coordinated and managed client engagement in New York, London, and Hong Kong with 12 direct reports and 91 total staff. Drove integrated advertising strategy for combined entity.

Led development and execution of advertising that fueled brand awareness, engagement, and revenue for Weight Watchers (WW) International and Ad Council.

Defined grocery as one stop shop and trip driver to cross aisle for higher margin products, including electronics and fashion. Increased grocery to $2M in media support and budget to $35M resulting from successful strategy. Generated and implemented an awareness and digital campaign, which grew trips by 3.6%.